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Builder Funnel
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Hashtags were born in 2007 out of user need on Twitter. Inspired by the use of the "hash symbol" (#) in a programming language to denote groups and topics, the sorting function of the hashtag dates back to the '70s. According to the credited creator, Chris Messina, the hashtag "was created organically by Twitter users as a way to categorize messages."

Essentially, the purpose of a hashtag is to sort content. This is used in different ways on different platforms, for example sorting imagery on Instagram as opposed to sorting tweets or article links on Twitter.

Over time, hashtags have morphed to fit different platforms and various cultural trends. But the ultimate purpose has remained the same - to organize the internet.

Naturally, marketers ruin everything and we discovered that the right hashtag can help get you discovered. It's really this exploitation (with the combination of proper usage) that you need to know to help get your content, imagery, and conversations found online.

Get our helpful steps to properly using hashtags here: https://hubs.ly/H0bk08w0
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If you are like most home builders, you want to be on the first page of Google when people are searching for someone to build a new home. As we all know, it is really hard to get that coveted top spot in Google.

However, the #1 ranking position in Google organically may not be the only thing you should be striving for. Instead it might be reviews.

So how can you start competing? https://hubs.ly/H0bk0710
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Did you know that it is near impossible to rank #1 for all keywords? If a marketing agency tells you that they can help you rank for all relevant keywords: RUN!

Learn more helpful tips about SEO for your remodeling or home building business here: https://hubs.ly/H0bjZm20
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You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help You?” or something to that effect. Live chat allows you to reach customers at their peak interest and offers a friendly voice to answer any questions they may have - and point them in the right direction.

Much like a greeter in a brick and mortar store, live chat can help your business stand out as personable in the age of information overload.

Learn how Live Chat can affect your website: https://hubs.ly/H0bjYqG0
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Subscribe to our Podcast today to get "Marketing & Sales Strategies
in Between Job Sites!" https://hubs.ly/H09S-DJ0 #BuilderMarketing #RemodelerMarketing #InboundMarketing
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Advertising and marketing are closely related, but they are not the same. If we think of marketing like a pie, advertising is a slice that helps with your overall efforts of generating website traffic and new leads for your contracting business.

So how could you be maximizing advertising as part of your marketing efforts? https://hubs.ly/H09TzcF0 #Remodelers #Contractors #HomeBuilders
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How does Nextdoor add to the conversation?

At its core, Nextdoor is a social network for your neighborhood. Its existence is entirely rooted on the friendliness and amiability of your neighbors. After all, the archetype of American neighborhoods typically conjures images of a friendly wave and borrowing cups of sugar from the family next door.

Learn more: https://hubs.ly/H09S-zC0 #Nextdoor #Remodeling #DesingBuildRemodeler
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If you feel like bots and AI are taking over the world, then you're right. But what you might not be right about is how to make bots your ally.

Get the inside scoop: https://hubs.ly/H09SZNC0 #Messenger #ChatBots #AI
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All home builders need a strategy to collect positive reviews for their company. There are several places where you can collect reviews such as Google, Facebook, Houzz, etc. We talk to hundreds of home builders regularly, and each builder has their own preferred platform to collect reviews. However, does it matter where you solicit reviews?

(It does matter.)

Get the details here: https://hubs.ly/H09SYqS0 #SEO #HomeBuilders #BuilderMarketing
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Facebook Albums is a powerful tool for humanizing your brand on social media. Here's how you should be building Facebook Albums to promote remodeling projects.

Read the full blog here: https://hubs.ly/H09yTNj0
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