Profile cover photo
Profile photo
victoria ward
13 followers -
Copywriter, experienced Account Director, mum, dog walker (uninterrupted thinking time!) and chief washer upper!
Copywriter, experienced Account Director, mum, dog walker (uninterrupted thinking time!) and chief washer upper!

13 followers
About
Posts

Post has attachment
What's your marketing objective?
What have you got to achieve? - Increased turnover? - More customers? - Increased profit? - Product diversification? Whatever your business objective is, your marketing objectives will filter down from it in order to help you achieve those business objectiv...
What's your marketing objective?
What's your marketing objective?
footprintmarketinguk.blogspot.com
Add a comment...

Post has attachment
Google rebrand
Did you see the way Google announced their new logo this week? It was so simple it was brilliant! We landed on the Google page with the old logo, a graphic appeared with a board wiper which scrubbed out the old logo and then simply drew in the new one.  Eve...
Google rebrand
Google rebrand
footprintmarketinguk.blogspot.com
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Lazy or brilliant?
 I just got home and found this on the drive.  In fact, there were two.  Good job it wasn't raining otherwise I'd have come home to a soggy mass!  But it got me thinking.... Ikea must have spent a small fortune on; photography, catalogue design, printing an...
Add a comment...

Post has attachment
Marketing must go............
Don't do it!!   "Marketing is always the first to go when it comes to budget cuts" an 'oh so wise' friend told me this week. Although not news, it does baffle and confound me!   Who decides "we don't need to communicate with our customers anymore" or "we're...
Add a comment...

Post has attachment
Be the motivation ...
... not the distraction My thought for the day which could apply to your advertising efforts. Motivate your customers to buy from you, rather than distracting them with all the clutter in your ads.
Add a comment...

Post has attachment
What does your customer look like?
Let's build a man To be able to reach your ideal customer with your marketing communications, you need to understand him or her.  Let's imagine your 'ideal customer' is called James.   Let's get to know him.  This is called "building a customer profile." Im...
Add a comment...

Post has attachment
It's not what you say, it's how you say it.
The power of feelings A great example of associating products with emotional needs demonstrated this week by Benson For Beds new TV advertising campaign.  I think it broke on ITV yesterday. Strong visuals, soft focus imagery, few words on screen, nice 'plin...
Add a comment...

Post has attachment
Good marketing makes good business
Don't tell me you don't do marketing. If you're selling a product or service of any kind you are.  You just might not be doing it properly! What is marketing? The best definition comes from my college textbook ally, Dr Philip Kotler: “Marketing is
getting t...
Add a comment...

Post has attachment
What does this blog offer?
“A breath of fresh air” The fantastic ‘blogger workshop’ I attended at the
Winchester Writer’s Festival (#winwritersfest) yesterday http://www.emilybenet.blogspot.co.uk/ has inspired me to join the blogger community. But what to blog about?   I’m a crap coo...
Add a comment...
Wait while more posts are being loaded