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Social Media News NY
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Social Media News is a news community for New York social media pros.
Social Media News is a news community for New York social media pros.

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"There are no more monologues. And there are no consumers – they are people like you and me", said the chief creative officer of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv.

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Time Warner chairman and CEO Jeff Bewkes is returning to the Croisette for the annual Cannes Lions advertising festival, and Viacom president and CEO Philippe Dauman is set to attend for the first time as the two big entertainment executives and their entourages are looking to socialize with ad folks. 

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Unilever was named the most effective advertiser globally; while McDonald's was named the most effective brand, globally, for the second year in a row.

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PR firms had problems presenting their work in a compelling way. According to the Cannes Lions, there were 1,130 entries in the PR category this year, up 38 percent from last year.

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