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Synergy Intermedia
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Internet marketing strategy consulting for advertisers, retailers and publishers.
Internet marketing strategy consulting for advertisers, retailers and publishers.

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It's not too late to prepare for Cyber Monday.

Great article for retailers who have not yet gotten all their Holiday planning completed, and what you can do in the short term.  Here is a short sample of Jim Yu's Cyber Monday checklist:

  -  Consider small improvements you can make to your site for your mobile audience, even if you don't have time for a responsive design overhaul.
 -   Give the back-end of your website a health checkup to ensure it's ready to receive the influx of traffic it could face on Cyber Monday.
 -   Evaluate what's feasible in terms of your organic marketing and the timeline you're working with, and plan accordingly.
   -  Create social-specific campaigns and great content that helps the buyer make a decision about his or her Cyber Monday purchase.

  
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Unlocked is playing with games as ads. Great for online content locking sites and publishers who want to give away a music download in exchange for engagement.  But is TV ready for this?
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This is my Advertiser Bootcamp webinar I did back in 2009.  I provide a overall blueprint for the advertiser or ecommerce marketer who want to make their offers bulletproof in performance marketing channels. Some of it is dated, but the basic blueprint remains the same.  While I do not have the time to conduct the "Course" offered at the end of the video, I am available for consulting and development projects for advertisers and merchants.  I look forward to hearing from you.
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Is a lack of transparency driving ad networks out of business.  Probably not, but it pays to know where your ROI is coming from and how to tighten up your campaigns to reach the audience you seek.  Great read.
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This article is spot on regarding why some networks are long term winners and others are also rans.  The main takeaway is that the winners in CPA are the ones who resist the short term gains and strive to create and environment of mutual trust and opportunity for both advertisers and publishers.  The barrier to entry is so low in this industry that almost idiot can start a CPA network, and many have (most fail miserably).  The really successful companies, such as XY7, ClickBooth, MediaWhiz, MaxBounty and others (it is a short list) have made trust and transparency the core of their company's values.  This creates a favorable equation for success with advertisers and publishers alike.
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Link Building adds inbound visitors to your page.  Whether you are a seasoned SEO expert or a novice trying to get your first pages ranked, link building will help you drive qualified traffic.  The article cited gives you some great basics to start with, all you add is your unique site and spin on your content.
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Try this.  Augmented reality with coupons, music, media and deals at your fingertips.  Point your camera on your phone or tablet, (say a street or a menu) and instantly pops up embedded images in the landscape.  Huge possibilities for new marketing, particularly as the FB phone will be able to run it.  Who knows what they will be able to add in terms of advertising dollars when your friends are "with you" on the street and you can see all their recommendations just by having your camera open.  Loads of other applications for this,

What is blippar?
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Are you responsible for Content Marketing?  Two sites that can get your content on top sites like CNN, Fast Company, Rolling Stone and more.

If you are tasked with getting traffic to your site and getting the word out about your product or services, then you have likely been seeing a lot about content marketing lately.  In short, it is the use of content, such as articles, videos, blog posts, white papers, presentations and more to attract inbound users to your website or call center.  There is however a new way of driving that traffic which is done on a pay per click basis.  Essentially these companies place your content at the bottom of an article in say Fast Company under the title, "Other readers also liked" (or similar.  When a reader at the major news/publisher site clicks on your link to your article you pay a small per click fee.  Sometimes as little as $0.15 per click.  The key i have found with this type of advertising is to have an extremely relevant and well written headline.  This draws them in, then once they are at your content, make it easy for them to contact you via email, phone or website form.

Here are the two companies that are doing this with great success:

http://www.outbrain.com/amplify/ - has a very easy to use interface and their team takes care of all the details for you.  If you have an RSS or XML feed (and don't worry if you don't know what that means, they can still help you) then you can get started almost immediately.  They supply you with a stats dashboard so you have complete transparency on where the traffic is coming from.  Very useful if you are also doing retargeting/remarketing campaigns.

http://nrelate.com/marketers/ - This company is owned by Barry Diller's IAC Corp.  They have different outlets than outbrain does so using both may be to your advantage.  Once again, they handle all the packaging of your content and all you do is watch the engaged visitors roll in.

If you need a boost for your content marketing initiatives, these are two fast and easy ways to get targeted traffic quickly to your site to start the lead generation or sales cycle.

If your company would like to learn more about content marketing or any aspect of digital and mobile marketing, please don't hesitate to contact me for a free evaluation meeting (For FBC Members Only) to see what you could be doing to increase sales and leads in the digital marketing channels.

Cheers,

Jim Lillig
President
Synergy Intermedia
almondjim@gmail.com
630-605-8630
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Looking for Additional Revenue?

Computer backup services have an extremely high retention rate. Our white label backup solution regularly returns 600% or more in pure profits for our clients.  Once the software starts automatically backing up a person's files, they get used to it and they trust it.  Why wouldn't they.  Everyone has had a computer crash on them, so everyone knows the pain of having to worry about extracting their files/data from a busted machine.

You can have your own private label computer backup service through our partner, Ubackedup.com.  Extremely low annual per subscriber cost makes for profit potential of over 600%.  Install this in your sales paths and collect money every month for a service that is completely turnkey.  Ubackedup handles all the details, from your own white label website to all customer service questions and maintains world class services that delight and protect your customers.  Their computer backup service is not only comparable to Mozy, Carbonite and Dropbox, it is superior in many ways.  Check out the link to find out more on the service level details.

All you need to get started is to just drop in your transaction processing and supply a URL and you are in business.  You handle any transaction processing questions and UBackedUp handles the rest.  You collect the extra cash and send us a check for the number of subscribers you sign up.

Place the offer in your in-line sales path as an added bonus, or place it in your post transactional emails.  It converts because you can undercut the major competitors and find the sweet spot of upselling bliss.  Customers know they need it, and since you are the one providing a low cost solution they get it from you.  It also creates more loyalty since you are now able to send out emails related to the service and keep in better contact with your customers..

If you want to expand your revenue from almost any niche, think about offering a white label computer backup service.  Hit me up and I will be happy to show you just how low we can go with the price of the service so you make maximum profits.
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Synergy Intermedia Hyper Personalization is how eRetailers are winning. Providing individualized product recommendations on their website and in emails. Find out how you can market to each individual customer using transactional, clickstream, email and social media data to determine which products and services match their interests.
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