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JHG Media
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Online Brand Management Services
Online Brand Management Services

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HOW DO I CREATE QUALITY CONTENT?

Directing high-quality content at your audience is a key element to an effective SEO strategy. Constructing it correctly will address relevant topics and help to inform and answer questions your audience may have.

Step 1: Study And Know Your Audience
Before you develop content it is important to research and understand what your audience is searching for. A targeted and calculated approach is necessary. As a result, make the effort to research what attracts them. This can vary depending on your business and industry.

Step 2: Select A Media Type
The following phase of content creation is to determine what type of content should be produced and what media you will utilize to distribute it. There are a variety of content types such as: blog posts, white papers, and infographics. Moreover, distribution can be accomplished via email, social accounts, and relevant industry publications.

Step 3: Share High-Quality Content
Withholding information restricts progress and development. Quality information creates value throughout an industry or community so see to it that it can be shared. As a result, content can reach different outlets and audiences, having a greater impression. A simple way of doing this is to have social sharing buttons present on your site and blog posts.

Step 4: The Basics Of Writing Content
Any time content is composed, it is very important to proofread and edit it in order for it to display professionally. Formatting also plays a big part in its readability but also contributes to improving SEO. As a result, utilize headings and subheadings that are relevant to the content's topic. Another factor of valuable content is to include high-resolution images and videos while linking to established sources. Webpages that end in ".edu", ".org", and ".gov" are good places to start.

Step 5: Optimize Content For Search Engines
The research performed in Step 1 will assist you to optimize your content for search engines. Based on the information you gathered, it should be fairly easy to identify keywords to target and feature in your content. Keywords should pertain to the targeted industry and your brand. If you are having difficulty identifying focus keywords, try using the Google Keyword Planner.

After deciding on the appropriate keywords, the following step is to incorporate them into the content. In the past, a "shotgun approach" was relied upon but in todays internet landscape the users experience is the primary focus. Because of this, blasting a web page or piece of content with keywords is a sure way to get penalized by search engines. Tactfully using keywords is the name of the game. Here are some guidelines when making use of keywords:

•Keywords should help to classify and identify content when used in titles, headings, and subheadings.

•Use supporting keywords that are relevant to the focus keyword. This will help to organize content.

•Make an attempt to use keywords naturally so that content reads and appears legitimate.

High-quality content creates value for your company and it's users. Even though it helps to distinguish your company from competitors, it also has a considerable effect on SEO. Effectively and strategically developing content can help you to connect with interested users and address relevant topics. If you have questions about creating content, talk with our team today!

#jhgmediagroup #jhgmedia #jhg #contentmarketing #seo #qualitycontent #highqualitycontent

http://jhgmediagroup.com/2018/08/27/high-quality-content/
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DIGITAL MARKETING'S DYNAMIC ENVIRONMENT

It is unclear how the world of digital marketing will shift and progress in the years to come. In spite of the changing landscape, there are measures you can take to secure your digital marketing strategy. Below are 3 factors to take into consideration that will help to protect a digital marketing approach:

KNOW THE ENVIRONMENT
A stagnant brand will find it virtually impossible to survive in today's digital marketing environment. Part of continuing to be relevant is to frequently assess the environment and adapt. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a much better idea of what is useful and what is not.

A dramatic shift in the world of digital marketing has taken place within the viewpoint of the consumer. For instance, content was produced in the past to deliver a message to consumers but a more strategic technique is required now. Rather than broadcasting content with the goal of reaching consumers, numerous brands are making the effort to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS
With the aid of social media, software, and consumers, brands are successfully implementing this approach. Applications like Instagram and Twitter help brands connect with users at any time of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

TAILOR YOUR COMMUNICATIONS WITH YOUR AUDIENCE
While consumers and brands engage one another it is key to take advantage of the interaction. 66% of consumers say they are likely to change brands if they feel treated like a number, instead of an individual. This indicates that relationship with today's consumer is important. Including a personal touch in the interaction between a brand and consumer goes a long way. Some of the ways to tailor the interactions are:

1) Don't use an auto response to reply to consumers on social media.
2) Always address the consumer by their name.
3) Write emails that read as if a real person wrote them.
4) Make use of templates that appear to have been written by a person.
5) Try to make email lists pertinent to each consumer on it.

Digital marketing and consumers are constantly evolving with the introduction of new technologies. Despite the shifting landscape there are steps to take that will help a brand protect its strategy and remain relevant. If you are interested in creating an effective digital marketing strategy, get in touch with us today.

http://jhgmediagroup.com/2018/07/12/digital-marketings-dynamic-environment

#jhgmedia #jhg #jhgmediagroup #targeting #marketing #digitalmarketing
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CONTENT MARKETING AND SEO

Content marketing coupled with Search Engine Optimization (SEO) has a significant impact on digital marketing. These two operations help to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that supplies a message to users with the objective of generating profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets take a look at some fundamental suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY
The initial step in effectively carrying out SEO is to look into what the most relevant keywords are in regards to your content. Choosing the correct keywords helps in ranking higher on the search engine results. The most recommended place to start is by using Google's Keyword Planner. This tool will allow a user to see the competition and search volume of words.

After you decide on the proper keywords, the next step is to form a strategy. In the past, some websites would swamp their pages with keywords in an effort to rank higher. Adopting this methodology today will only penalize a site. As a result, it is important for a website to strategize its keyword usage in order to help its search engine marketing. The ideal approach is to be sensible and place the keyword on a page in the headline and within the body.

In addition to inserting keywords in text on a site, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Within a HTML page, keywords can be tagged in the head section. By doing so, search engines will be able to easily identify what a website is about.

QUALITY CONTENT MARKETING
Any time you introduce content on your site or somewhere else on the Internet, ensure that it is unique and delivered regularly. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently releasing content will also help to indicate that a website is active and functioning to provide a user with a better experience. For example, blog posts should be composed and released at least once a month.

One of the advantages of quality content is that it will create more traffic for a site. Unique content can target site visitors and signals to search engines, such as Google, that the website is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)
In addition to content and keywords, the user experience (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an useful website. For instance, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:

•URL's and Slugs
A sites URL makes it possible for users to access a website but can also announce to search engines what the website is about and categorize it. As a result, structuring them correctly is important. There are tools available online to aid in accomplishing this.

•Sitemap
A well-structured sitemap helps users to navigate a website's content. In addition, robots used for indexing websites will crawl sitemaps in order to identify and understand the site's content.

•Title Tags and Header Tags
Making use of title tags and header tags can also have a huge impact on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.

•Traffic
Traffic refers to the amount of users landing on a site. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a site has, the more it is recognized as an authority by search engines. Connecting a website to high authority sites, like domains ending http://in.edu or.org, will considerably help to boost a sites traffic. While there are services available to help boost a sites authority with link building, it is preferable to utilize unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO efforts together is the most effective way to rank a website. When done effectively, a site can be indexed quicker and produce more traffic, becoming an authority. If you have questions about your online presence and how it can be strengthened, give us a call today.

#jhg #jhgmedia #jhgmediagroup #seo #contentmarketing #contentmarketingandseo #ux #userexperience #keywordstrategy #keywordselection #metadescription

http://www.jhgmediagroup.com/2018/07/11/content-marketing-seo

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The Power Of Online Reviews

Today, a businesses reputation is influenced significantly by its consumer's online reviews. When you take into account that 85% of consumers trust online reviews as much as personal recommendations, it shows a strong case as to why business owners should utilize review websites in conjunction with a reviews management service.

There are a variety of review sites for users to research businesses with. At the moment, Yelp and Facebook are among the most trusted review sites for consumers in the U.S., with Google and BBB.org trailing closely. These sites enable millions of users to share their experiences from desktops and mobile devices with other users. As modern technology continues to advance, business models and consumer engagement evolves also.

GOING MOBILE
Customers no longer need to rely on directories or word of mouth to discover a business. According to the Pew Research Center, 9 out of 10 American adults use the Internet and 77% of adults in the U.S. have a smartphone. This makes accessing information and creating real-time reviews fast and easy. It also shows that businesses cannot afford to neglect their online reputation.

Because of the increase in connectivity the behavior of consumers has transformed as well. In a research study by BrightLocal, in 2017, 97% of consumers looked online for local businesses and 68% said that positive online reviews made them more likely to choose a business. Furthermore, 10% of consumers now get in touch with a business after reading a positive review.

Traditional marketing media is no longer effective on its own. A consumer's capability to access reviews and information on mobile devices makes the digital storefront key for a businesses success.

ATTRACT INTERESTED USERS WITH USEFUL ONLINE REVIEWS
Traditional types of advertising and marketing, like radio or television, are expensive and work to convince a consumer to act by offering a product or service in the chance that it may pertain to what the consumer is searching for. Unfortunately, it is never a surety that the ad is relevant to the consumer. Likewise, after being exposed to these medias for a period of time its very possible that an interested consumer can forget about the ad and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what motivate a consumer to seek out a business online. Online review sites help a user by presenting them with relevant and reviewed options. They are also an excellent tool for a business with a limited or no marketing budget.

STAR RATINGS ARE VALUABLE FOR A BUSINESS
It's a frequent misunderstanding that online reviews are generally negative and can only hurt a business. This is not accurate, specifically when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This suggests that people taking the time to make a review are doing it in support of the business. Additionally, 54% of consumers consider the average star rating to be the most important factor when reviewing a local business. Therefore, star ratings are critical for businesses.

Improving and protecting star ratings should be on every businesses list of things to do. The most effective way to start improving a star rating is to simply ask customers if they would agree to post a review to one of the preferred review sites. More than half of customers asked will make a review. Supporting reviews from customers also help to diminish the effect of negative reviews on a star rating.

In the event that a business is given a poor review, BirghtLocal's study urges them to respond. 30% of consumers are placing importance on businesses responding to reviews in 2017. Taking advantage of these occurrences as an opportunity to make the situation right will help your reputation. According to Inc., 56% to 70% of consumers will do business with your company again if the issue is resolved.

Improving your online reviews and protecting your reputation is essential to retaining current customers and converting potential customers. If you are looking to strengthen your businesses online reputation, take advantage of todays technology with consumer review sites. JHG Media specializes in review management services. Reach out to us today to talk about how our team can serve to help your business become an authority.
#jhgmedia #onlinereviews #starrating #reputationmanagement

http://www.jhgmediagroup.com/2018/05/08/powerful-online-reviews
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How To SEO In 2018

Search Engine Optimization (SEO) is continuously evolving. Techniques that previously worked don't always translate into higher rankings on search engines. In fact, some outdated strategies can actually harm a website's SEO initiatives. With new ways for people to search the Internet and revamped algorithms from search engines such as Google, it is important to know what is effective and where the industry is headed. Lets go over some key points to take into consideration for your SEO strategy in 2018.

1) Landing Page Experience

A websites landing page experience is the foundation to effective SEO and consists of elements such as: ease of mobile and computer navigation, decreased loading times, transparency and trustworthiness, and unique content. Google is constantly focused on improving that experience by being sure that its search results possess the elements of a quality landing page experience. When a website appropriately addresses these items, an interested user is able to have an improved experience on the website. If a site does not address these elements prior to its SEO efforts, its rankings will not improve and the site could even be penalized. On the other hand, a quality website coupled with SEO shows to Google that the website is an authority and it will experience improved ranking.

2) Featured Content And SEO

Search engines have become significantly more aware of improving the user experience. Beginning in 2015, Google began to present users with quick answers. Google refers to them as Featured Snippets. Now, when a user asks a question, Google will actually pull the most useful answer from a webpage and position it above the search results in a special block. The block also consists of a link to the page, the title, and the URL. Moreover, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study conducted by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his research study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."

You're probably wondering how you can be featured by Google. Google's featured content does not involve a code so the Content Marketing Institute advises websites to ask specific questions on itheir pages while also providing in-depth answers in a conversational format. This will give the website's content a better chance of being extracted by Google when a user is searching for an answer.

3) Voice Search

Not only are search engines advancing but the way users are searching is changing also. According to Google's Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over half of the searches performed will be conducted using voice search. Because of the surge in use of this innovation, featured snippets will end up being increasingly more important for websites. Additionally, it will require websites to become even more detail oriented in their content.

4) Who Can Help Me With My SEO?

SEO can be a difficult duty for a business owner given their role and other functions. The work it involves is time consuming and is most successful when it is routinely being done. If you are considering attending to your businesses SEO, the best course of action to take is to employ a skilled specialist whose focus is staying current on SEO trends and strategies.

JHG Media offers comprehensive services to assist businesses, regardless of their industry or size, accomplish their SEO goals. Our approach is unique in that we combine that which is tried and proven to be effective regardless of trends and algorithms, while also implementing the most current technologies to achieve the best results. JHG Media's services include: SEO, digital marketing, reviews management, and website design.

The evolution of SEO has caused businesses to think about their online presence differently. If you want to be successful in your SEO efforts, it is more crucial than ever to strategically approach your websites design, recognize what search engines require, and stay current on the latest approaches. Give us a call and speak with our experienced team to begin improving your SEO.

http://www.jhgmediagroup.com/2018/04/12/seo-2018/
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ONLINE REPUTATION MANAGEMENT WITH JHG MEDIA

Online reputation management is paramount to your business's future success. Nowadays social media and review platforms are presenting users with real time, genuine reviews. As a result, business's cannot afford to disregard what customers are saying about their business. It is critical that they proactively engage their customers after a product or service is provided.

Search engines present users with results that they deem as relevant authorities. Therefore, it is challenging for business's competing in a searched niche if they do not have an online presence or have a poor reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a business's success. Today, they are the determining factor for a consumer selecting a provider or product. In the following write-up we will review the basic principles to online reputation management.

PROACTIVELY ADDRESS YOUR CONSUMERS EXPERIENCES
Do not miss out on a chance to retrieve reviews from customers. Neglecting your customers after you interact with them can trigger a harmful review. On the other hand, proactively addressing your customers will help you to acquire more reviews for your business. It is very important to encourage customers to provide feedback by rating their experience on review sites. Furthermore, good reviews are valuable and will certainly help boost your rankings.

FIND OUT WHAT IS BEING SHARED AND WHERE
Online reputation management is similar to caring for a garden. Weeds are inevitable and have to be pulled to protect the gardens growth. Similarly, bad customer reviews will occur and it is useful to know when and where they happen. We recommend that you make a list of your existing review profiles and URL links. Review accounts are profiles of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. Right after creating a list of existing accounts, the following step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check regularly in the future.

CAMPAIGN FOR TESTIMONIALS
Refer to the list, review each account and get an idea of your online reputation. What you find is what a possible client sees. Based off of your discoveries, figure out where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.

Take advantage of good reviews by sharing them over your social network and on your web page. It is ideal to have a mix of positive reviews from several different review sites. Aside from that, another effective tool to implement are plugins that allow clients to share their experience right to your page. When installing such a tool on your website, you are able to filter the reviews prior to posting them on the page. As a result, good reviews can be displayed and damaging review's are able to be addressed before your reputation is damaged.

JHG MEDIA'S ONLINE REPUTATION MANAGEMENT SERVICE
JHG Media's comprehensive reviews management software helps to manage and protect your online reputation. Our software is compatible with 99% of review sites. The software's ability to monitor the internet in real time saves our clients time and helps them to respond to reviews. Along with monitoring, the software also offers an automated function to help produce authentic reviews and increase your presence on review sites. This dynamic feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your service or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can ruin a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. For that reason, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

http://jhgmediagroup.com/2017/11/28/online-reputation-management-2/
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JHG Media: Search Engine Optimization

Search engine optimization (SEO) allows users to easily discover and engage a business. SEO is most powerful with a practical method that focuses on content marketing. This approach aims to increase brand awareness by making use of the fundamentals of content marketing, which consequently develops leads and creates a buzz with people.

Focused and authentic material targets specific users to convert them. By connecting to those most interested in your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Regardless of whether you are a doctor's office, plumber, or non-for profit group it is very important to be familiar with the tools available to you so that your message is being heard. We have created a list of some powerful ways to leverage your content marketing to benefit your SEO.

1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION
First and foremost, understand what it is your offering and choose keywords that best reflect that. The majority of users will never dig deeper than the first page of search results. Competing for rank within your specific niche is a significant factor if you are looking to get your brand name on the first page of search results. Selecting relevant keywords will help point interested users to your content and decrease the possibilities of misdirected users arriving at your site. In addition, it will help the search engines to verify that you are in fact who you say you are. This creates authority.

Perhaps you are already making use of keywords. That's terrific! In our practical experience it is vital to continue to brainstorm and develop a list of relevant keywords. If you are struggling to think of more possibilities simply use Google's Adwords Keyword Planner. This free tool is a fantastic resource that will help you to create your list. By simply inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. In addition, it will provide you with analytical data like how frequently a keyword is browsed.

While the Keyword Planner is helpful, it may not always cater to your specific niche adequately. Perhaps you are specialized in your service or product. If that be the case, make time to look at what languages a user may use or how a potential client would ask a question within your industry.

Last but not least, never immerse your material or website in keywords. This can in fact harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords requires focused and targeted content.

2. STRATEGICALLY POSITIONING KEYWORDS
Effectively leveraging keywords requires a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.

The most common place to begin on your website is in the title tag. This is the first step in correctly presenting your identity and suggests to search engines like Google what you are all about.

An additional great place to include a keyword on your website is within the URL. Placing a keyword or keywords in the URL signals to the search engines what the topic is on the website. When a consumer searches for your keyword, your page will be more specific and may rank higher throughout the search results.

3. ON PAGE COMPONENTS
Related content is a central component to improving your online presence by assisting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or writing an article, keep the length of the piece in mind. We recommend that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are one more helpful way to optimize your website's content and link to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The last feature you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. Even though they give users something interesting to view, they can also aid you in your SEO initiatives. The next time you upload an image to a page, make sure you use the keyword in the file name in addition to the alt text. By doing so, you will make it easier and clearer for the search engines to understand what the image is. In turn, interested users are more likely to come across it in their search results.

4. LINKS ARE ESSENTIAL!
A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Hyperlinks are found on almost every webpage and offer a simple means of browsing between pages on the web. Using links is a basic part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a mix of internal and external links. Internal links connect content on your webpage to other related content within your website. External links direct users from your content to other useful content on the Internet.

Search engine optimization can be overwhelming and it is easy to get discouraged as a result of its organic processes. In order to be effective with your SEO efforts in the future, don't forget to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective ways to improving your ranking. JHG Media is ready to assist you in the venture and we pride ourselves on our focused efforts to our clients. Call us today to protect and grow your brand's reputation.

Click here to keep reading.
http://www.jhgmediagroup.com/2017/10/16/jhg-media-search-engine-optimization/

#JHG #jhgmedia #jhgmediagroup #EffectiveSearchEngineOptimization #searchengineoptimization #seo
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The Best 6 S.E.O Trends That Will Run 2016

2015 has been an impressive year for the Search Engine Optimization field. We saw the long-awaited Mobilegeddon update, which imposed penalty on sites falling behind in the mobile compliance area, a substantial overhaul to local rankings using the new local three-pack, a new premium protocol for content, and a dozen or two other small updates from Google.....

Get the full story on the JHG Media Group blog:

http://jhgmediagroup.com/search-engine-optimization/the-6-major-seo-trends-that-will-lead-2016/

#seotrends2016
#seo
#searchenging optimization
#jhgmediagroup
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Marketing experts love social media-- and for good reason. Social networking has made things easier than ever for marketing professionals to tap right into the mind of their audience and strategically interact with both present and possible customers by producing subject matter that will pique each of their unique interests.

http://www.jhgmediagroup.com/blog/using-new-twitter-features-for-online-marketing/

#twitter   #newtwitterfeatures   #socialmediamarketing   #socialmedia   #jhgmediagroup  
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