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Placester
1,756 followers -
Placester is an all-in-one marketing platform for real estate professionals.
Placester is an all-in-one marketing platform for real estate professionals.

1,756 followers
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I should have sent this earlier...

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How to Use Your Real Estate CRM to Score and Segment Leads

Having a #CRM is great ... but if you don't know how to make the most of it — like, say, knowing how to score and segment your numerous home buyer and seller leads in it — you're missing out on a huge opportunity to streamline your #marketing and sales efforts, #realestate agents. Learn how to rate and prioritize all leads in your CRM database in this Academy guide: http://plcstr.com/1WZE3gf

#realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realty #realtytips #realestatemarketing #crmtips #leadmanagement #onlinemarketing #digitalmarketing #realestatebroker #realestatebrokers #realestatebrokerage #realestatebrokerages #placester-technology

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Marketing Genius Podcast: Marguerite Giguere and Anne Jones on the Benefits of Video Marketing

Creating #realestate videos that feature your listings, highlight local neighborhoods, feature area businesses, and provide valuable information for your audience can greatly aid your #onlinemarketing efforts — including your lead generation strategy.

Two industry veterans who know the distinct pros of implementing a #videomarketing strategy are Windermere Real Estate's Washington-based duo Marguerite Giguere and Anne Jones.

In this new episode of Placester's Marketing Genius Podcast, the innovative agents explain how to craft videos that not only educate buyers and sellers, but also turn them into bona fide leads: http://plcstr.com/1QmxyCh

#realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realestatemarketing #realty #realtytips #realestatebroker #realestatebrokers #realestatebrokerage #realestatebrokerages #realestateagency #digitalmarketing #contentmarketing #inbound #inboundmarketing #podcast #marketing #placester-podcast

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16 SEO Mistakes to Avoid with Your Real Estate Website

In addition to abiding by Google's many #SEO best practices, you also need to avoid making mistakes with your search engine optimization strategy — like the 16 potentially costly errors highlighted in this new Placester Academy article: http://plcstr.com/1RXvjYv

Learn the importance about using the right keywords, writing for the right audience, linking to only high-quality content, and auditing your site regularly, among other tasks, in this go-to SEO guide for #realestate agents and brokers.

#realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realestatemarketing #realestatewebsite #realestatewebsites #realestatebroker #realestatebrokers #realestatebrokerage #realty #realtytips #searchengineoptimization #seomarketing #seotips #marketing #digitalmarketing #onlinemarketing #internetmarketing #inbound #inboundmarketing #contentmarketing #placester-seo
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Marketing Genius Podcast: +Jack Miller on Building a Better Brokerage

With so many new #realestate sales business models out there today, some traditional brokerages have had a hard time keeping up with the trends, with many falling behind the curve when it comes to providing their agent teams with the right #marketing tools and systems.

In this new episode of Placester's Marketing Genius Podcast, T3 Experts' Jack Miller explains what these old-school brokerages can do to get back in the game, so to speak, and enhance their #digitalmarketing strategies to better help their agents' productivity and bottom lines: http://plcstr.com/1ozxJ3E

#realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realty #realtytips #realestatebroker #realestatebrokers #realestatebrokerages #realestatemarketing #realestatesales #onlinemarketing #inbound #inboundmarketing #placester-podcast

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Anatomy of a Perfect Real Estate Email Newsletter

The core type of email many #realestate agents and brokers send their leads is the newsletter — and there's plenty of reasons why. #Realtors can include an array of valuable info for their audience in a newsletter: everything from new listings and website content to info on the local community and general business updates.

Learn how to create a premier email newsletter for your home buyer and seller leads in this new Placester Academy guide, which breaks down the essential elements needed to get your audience to not only open your email, but engage with the numerous links it features and, ultimately, get those prospects back on your website: http://plcstr.com/1ouCBYl

#realestateagent #realestateagents #realestatetips #realtortips #realtor #realty #realtytips #realestatemarketing #realestatebroker #realestatebrokers #realestatebrokerage #emailmarketing #emailnewsletter #emailtips #placester-email-marketing

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Marketing Genius Podcast: NAR's Nobu Hata Explains How to Build a Solid Online Presence

Take action with your digital #marketing and make it work for your business: That's the core message the +National Association of Realtors' +Nobu Hata relays in the latest episode of Placester's Marketing Genius Podcast.

Listen in to get tips from a one-time #realestate agent who truly understands what it takes to grow an online presence through #contentmarketing, technology use and integration, and keeping up with the latest business trends: http://plcstr.com/1SQUeyi

#realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realestatemarketing #realestateagency #realty #realtytips #realestatebroker #realestatebrokers #realestatebrokers #marketingtips #onlinemarketing #digitalmarketing #inbound #inboundmarketing #placester-podcast
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10 Tools That Can Help Real Estate Agents Track Online Brand Mentions

The concept of "social listening" has been around for ages. The only difference between social listening from 15 years ago and today is that listening is happening nearly entirely online.

Nowadays, it's essential for all companies and professionals to monitor the digital chatter about their businesses — including #realestate agents and firms. The best way to accomplish this brand monitoring? Using the 10 tools featured in this new post on the Placester Academy: http://plcstr.com/1Q7yk2F

#realestate #realestateagent #realestateagents #realestatetips #realtortips #realtors #realtor #realty #realtytips #realestateagency #realestatebrokerage #realestatebroker #realestatebrokers #realestatemarketing #onlinemarketing #digitalmarketing #internetmarketing #brandmonitoring #sociallistening #branding #placester-branding

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Placester CEO Matt Barba Discusses Scaling Startups on Fast Company

Maintaining company culture is one of the primary goals of practically everyone who runs startups. Scaling once-small companies into enormous businesses can spell trouble for some entrepreneurs who don't set up the right processes to maintain that startup feel.

Placester CEO Matt Barba understands this is concern well. In fact, he dispensed some advice for fellow startup-preneurs in this new article over on Fast Company on how to ensure company culture continually improves over time as new team members are gradually brought onboard: http://www.fastcompany.com/3056393/lessons-learned/the-surprisingly-simple-rule-that-helped-me-scale-my-companys-culture

#startup #startups #entrepreneur #entrepreneurs #business #techstartup #techstartup #realestate #realestatetech #realestatetechnology #buinesstips #placester-pr
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