Provided that the event is publicized in social networks too such as Facebook and Twitter, it can reach quite a huge number of people, provided some do not have time for television and radio, as they are glued to the internet and social networks. So I believe that marketing was implemented by knowing how to target thousands of people through one source of media, the internet, and that makes a good PR. So I agree to the fact that PR and Marketing were implemented to make this event appealing, fun, vibrant and desirable as there will be well-known comedians and international guests, which makes it a once in a lifetime event for some. And as it is the 4th annual event, I believe the event wouldn't have reached this far if it wasn't for the advertising, PR and marketing which draws people from all corners and coasts of this country and even beyond borders, through varieties of media. Keep up the good work.