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+Larry Page in BusinessWeek: "I think the Android differences were actually for show. [...] I think that served [Apple's] interests. For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe that it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better."

http://www.businessweek.com/articles/2012-04-04/googles-page-apples-android-pique-for-show
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