Snapchat wants you to engage beyond self-destructing selfies so they launched Discover
Self-destructing messenger Snapchat has launched Discover, a new tab within its mobile app that will give users access to long-form articles and video cultivated by Snapchat’s new editorial team.
It is more online magazine than social media platform and is intended to feed Snapchat’s young audience a daily flow of content from major media companies: Comedy Central, Food Network, CNN, National Geographic, Vice, Yahoo, and Warner Music Group.
Of course, in keeping with Snapchat’s the ephemeral nature, Discover resets itself daily. That fact is made clear by channels’ messaging at the end of their content: come back tomorrow.
You can learn more about Discover in this post at +Marketing Land http://tgcafe.it/1BrZQRv
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