This one from Lionsgate advertising Catching Fire looked like any other gif that might show up in your dashboard.
I'm not sure when it was posted but it had about 3000 reblogs....people sharing your ad to their friends and followers. For people to actively share paid for ad/content that is pretty impressive.
Captioning the ad: "Own The Hunger Games: Catching Fire, now available on Blu-ray, DVD and Digital HD! Buy your copy today!"
And a few Hunger Game, Jennifer Lawrence hastags.
Now, I'm not sure how they targeted but it's probably similar to twitter where you can target to followers of a certain blog and/or keywords that show up in blog's posts.
#advertising #tumblr #catchingfire #jenniferlawrence #ads #gif
If I added/circled, you are either local to North Carolina and/or into tech, art, photography, and/or some other area of interest to me.
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