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#marketing #emailmarketing #infographic #socialmediamarketing
The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of #socialmedia and the proven power of #email often mean the two channels are seen to be in competition. So, what if you could unite the two by combining your strategies? This #infographic, created by Dotmailer, will help you to understand how social and email can help each other out, enabling you to better your brand exposure and results.
The latest update to Google Drive for Android gives it the ability to let users add file and folder shortcuts to their Android Homescreen.
For Android users who frequently access the same files or file folders in Google Drive, this will help them find and open those files just that little bit faster, improving their productivity, or at least saving them a few taps here and there.
WOW! So please use resources like Google Trends to name your top 7 categories on your shopping cart. Watch the presenation at http://www.slideshare.net/MeetAna/seo-traffic-uide/23
Blab, the once-hyped multiparty video platform that was lauded as a 'Google Hangouts + Meerkat + Periscope Killer' is well, truly, and officially dead. The linked article below tries to put a positive spin on it, i.e. 'but it will come back focused on the parts that worked best and be BETTER THAN EVER!', but that's what you call 'failed startup speak'.
Online services that have already experienced a period of great public hype almost never come back better, or even last very long if they come back at all, and unlike a Google or Facebook who might keep an otherwise failed product alive for synergy with its ecosystem even if by itself it wasn't valuable, Blab belongs to no ecosystem it could add value to.
For both the creators or Blab and many of its users, it felt early on like there was some true magic that would surely stand the test of time. Marketers early adopted it voraciously; celebrities gave it test drives; media outlets praised it and gave it awards; teenagers made it an online home for their after school socializing with friends near and far.
Unfortunately, it also suffered the same issues as other products of its type: most of its more formal offerings (e.g. 'talking head shows') were boring and not suited for replay; most potential casual users these days aren't even interested in phone calls as a primary means of staying in-touch, let alone making video their go-to chat solution; monetization models were difficult to devise; attempts to incorporate it into major media fell short of the high standards of major media if not failed altogether due to unanticipated usage levels overloading the servers; etc..., etc...
And there is also the simple novelty factor: every new 'Live Video Platform' that gets media attention seems initially exciting, but that excitement wears off, and then the hype torch is passed to the next new thing (Facebook Live, for example, which is already losing its own lustre and becoming more well known for videos of police shootings than anything positive).
In Is Blab a 'Trust Accelerator'? (http://goo.gl/21Ol7N), I expressed some of my own doubts about some of the hype surrounding it when it was still relatively new and shiny:
"When you scratch the surface, success through Blab or a Hangout On Air or a YouTube Show or a Podcast or any other piece of content you share online is down to the efforts put into promoting, sharing, producing, distributing, and even repurposing the content as smaller clips, written transcripts, blogs based around all or parts of the content, and more. In the hands of the right person or group of people, an hour of video can become the raw material for an entire marketing campaign.
It also depends on the efforts you put in to build and connect with audiences, reaching out to and following up with leads, demonstrating authority, and generally doing those things that are in your business interest to do anyways.
Like any form of video, seeing someone ‘Live’ or even through Prerecorded videos can help with the Trust building process by demonstrating that you are, in fact, human, firstly, and secondly that you look like whatever profile pictures you’ve been using online to represent yourself, and that your knowledge and communicative style are basically consistent with what you put out there.
This doesn’t so much accelerate trust, as it helps you to get past a person’s most basic defensive mechanisms. We’ll call this ‘The Fear of Getting Catfished’, and while obviously underdeveloped in some people (or there wouldn’t be a show to inspire the name, right?), it is the reason most people didn’t give any money to that Nigerian Prince or try to cash out their winnings from the Spanish Lottery.
This isn’t a revelation, though, unique to Blab, it’s the basic argument, in fact, in favor of virtually all video marketing."
It appears that, in the end, Blab was never truly unique enough to become more than a shooting star, beautiful but short lived, like most online services and all Live Video services to-date (not counting those that are too new, at this point, to have proven their staying power).
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