Starting today, you can link your Google Analytics account with your Google Play Developer Console to get powerful new insights into your app’s user acquisition and engagement. 

In Google Analytics, you’ll get a new report highlighting which campaigns are driving the most views, installs, and new users in Google Play. In the Developer Console, you’ll get new app stats that let you easily see your app’s engagement based on Analytics data.

This combined data can help you take your app business to the next level, especially if you’re using multiple campaigns or monetizing through advertisements and in-app products that depend on high engagement. 

Check out the post below for details on the new referral and engagement data and how to link Google Analytics with your Developer Console. 

Link: http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html

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