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Jon Newman
Works at The Hodges Partnership
Attended Rutgers University
Lives in Glen Allen, VA
381 followers|5,372 views
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Jon Newman

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Our first vlog. This one on the parallel paths of media relations and content marketing/brand journalism.
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Jon Newman

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Love it or hate it, here's a compelling defense of the Selfie.
窶戯ou read that right, I’m defending selfies—and not because I’m a Millennial who takes them often. (In fact, if you go to my Instagram account, you’ll find just one.) Chances are, if you’ve scrolled through your newsfeed recently, you’ve happened upon a selfie. The Oxford Dictionary’s word of the year for 2013, a selfie is defined as a photograph taken of yourself, typically with a smartphone or webcam and uploaded to a social media website. Kids...
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Lots of baseball tidbits in this week's HodgePodge.
​As a firm named after a baseball player and manager, you can imagine that MLB’s Opening Day is a pretty big deal around here. In honor of this young baseball season, we’ve got a few interesting baseball stories plus a couple interesting unrelated items. Swing away The story of jazz and baseball, two of America’s greatest contributions to the world of disposable time, have some common history. The Smithsonian tells the story through some rare foo...
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Jon Newman

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What should be at the "core" of your content strategy?

Some new thoughts...

http://hodgespart.com/gong/archives/the-content-core/
For those of you who I’ve bored to tears in recent (the last year or so) new business, client or professional presentations on the intersection of PR, content and social platforms, the idea of the “hub and spoke” is not a new one. The hub and spoke is our way of explaining our approach to content curation and social media. Originally, we (I) thought of the hub as a way to convince a hesitant client to start a blog. In most cases it got the decisi...
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Jon Newman

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My birthday blog on the future direction on our company.
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My presentation to PRSARVA on content management.

Blog + slides = Fun
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Here's the link to the THP Google+ page.  Please join our conversation.
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I'm promoting a blog post that will help you promote your blog posts.
The past few years, our recommendation to clients about company blogs has shifted from them being a “nice-to-have” to “no-you-really-need-one.” Public relations is becoming more about content creation, and as that happens, blogs are emerging as companies’ best way to showcase their thought leadership with well-produced content in a way that other channels like Facebook or LinkedIn don’t allow. But coming up with good content can take a lot of tim...
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Jon Newman

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How can you select the best social platforms to promote your business or organization?

http://hodgespart.com/gong/archives/picking-the-right-social-platforms-for-your-company/
​I recently attended an event where one of the speakers made an off-hand remark that implied LinkedIn company pages aren’t worthy of our attention or effort. The audience had a good chuckle, but I found the remark strange because Hodges has seen some great results for clients using LinkedIn for sales, recruitment and marketing. Whether or not LinkedIn is to your taste, responsible marketers owe their clients the best advice they can give, and for...
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Jon Newman

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This past week, I digitally attended (aka streamed) The Digital Innovation Summit. The event brought together experts from business and the media who each spoke to how they’re driving innovation, both from a technology and social perspective. The streaming, in and of itself, was kinda interesting and something I personally had never done. We took that approach for several reasons: it allowed other Hodgers to pop in and participate, was very cost ...
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Not what you'd expect to see in a PR blog, but maybe one of the most important posts you'll ever read.
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Starting a conversation about content leading up to my talk on the subject to PRSA Richmond. Please comment, participate, promote.

Thanks.
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People
Have him in circles
381 people
Carlos Chafin's profile photo
Sara Dunnigan's profile photo
George Perry (George R Perry)'s profile photo
Lia James's profile photo
Bill Farrar's profile photo
Cameron McPherson's profile photo
Lawrence Kirsch's profile photo
Wendy Isett's profile photo
kim alley's profile photo
Work
Occupation
Partner in PR/SM firm
Employment
  • The Hodges Partnership
    Partner in PR/SM firm, present
  • The Martin Agency
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Glen Allen, VA
Previously
Bayonne, NJ - Nashville, TN
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Introduction
Loves Rutgers, Springsteen, PR and social media and New York sports teams that end in "ets>"
Education
  • Rutgers University
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Gender
Male