has some great content on this stuff that's coming out consistently. If you're in the restaurant biz, it's worth subscribing to his blog over at Tabsite too --> http://tabsite.com/blog/
I've been thinking a lot about brand advocacy programs since my conversation with a few weeks ago. He's right in that brand advocates can be powerful marketing armies for your business.
But, behind each brand advocate is series of stories and scripts that they recall when they tell your friends about a brand that they love. Like soldiers in armies, when the command makes a bad or questionable call or someone is in the lead who the soldiers don't feel is qualified, the stories that circulate through the ranks being to change. That can dangerously make things go south.
This new two part post is a narrative that shares an experience my wife had recently, that I hope highlights the point I'm trying to make.
I'd love it if you would let me know your reaction. Am I off base? What am I not considering?
I think you'll like this week's episode of my
This week's interview tackles an issue that's hot in the restaurant business, but also across retail, service organizations and any business that depends on front line employees who have face to face interactions with customers.
Tune in to hear , CEO of Reviving Work Ethic and the Center for Work Ethic Development share insights on how to understand, motivate and manage the folks who might matter most to the success of your business.
Check out episode #015 of the #socialrestaurantpodcast...
Very helpful post for restaurant marketers and operators as well as new franchisees. There's a lot of little things you can do on your own to take advantage of local search...
I saw the Youtility presentation late last year at #FSMU in Chicago. If the book goes deeper into some of the ideas Jay shard then, it's going to be well worth reading...
Nate Riggs is a marketing strategist specializing in content marketing and social business design for technology companies and multi-unit restaurants.
- Otterbein CollegeOrganizational Communication, 2000 - 2004
- Otterbein CollegeMinor: Media Studies, 2000 - 2004
- Massillion Washington High SchoolCollege Prep, 1995 - 1999
- Nate Riggs LLCPresident, 2013 - present
- Karcher GroupDirector of Social Business, 2012 - 2013
- Social Business Strategies, LLCPresident, 2009 - 2012
- Bob Evans RestaurantsDigital Marketing Manager, 2011 - 2012
- Huber & Co. | Tweet My TimeConsultant, 2009 - 2009
- Young Isaac, Inc. | People To My SiteTotal Image SpecialistsBusiness Development Manager, 2008 - 2009
- BestTransportDirector of Marketing, 2007 - 2008
- Total Image SpecialistsBusiness Development Manager, 2004 - 2007
- PowerShack Fitness CentersMarketing Specialist, 2001 - 2004
- Westerville Athletic ClubManager, 1999 - 2001
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