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Scredible
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3 Business Benefits of Using LinkedIn

LinkedIn offers businesses access to an audience that is interested in communicating with brands in a more professional environment.

https://scredible.com/3-business-benefits-of-using-linkedin/

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Survey reveals a stark contrast between U.K. with U.S professionals

British professionals fall behind U.S in recognizing social media's potential to improve their reputation at work, 57% to 75%.

Additional interesting stats on UK social media usage: 

• Only 3% think social media currently provides useful, educational content
• Only 5% believe that social media is most useful researching 
• 3% think its most useful for finding a job
• 11% of respondents think employees can damage a company’s reputation through using social media

Quoting Scredible CEO +Colin Lucas-Mudd:
The UK stands out as a world leader in the creative arts, as well as the knowledge and digital economies. However, the negative perceptions of social media demonstrated by this survey will ultimately put this position at risk.

The potential of social media in furthering careers and enabling education is limitless. Don't let fear of the unknown hold you back. 


Read the entire article and study findings here: 
http://blog.scredible.com/british-professionals-fall-behind-u-s-in-recognising-social-media-potential/

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What to expect from today’s Apple WWDC event 

1. A look at iOS 9 and the next version of OS X.
2. A new music-streaming service.
3. Better apps for the Apple Watch.
4. Apple TV, missing in action.
5. More tools for app makers.

Read more: http://clk.ie/QnyrRv

Don't forget to download the Scredible iOS app today
http://clk.ie/HYKVdYSCR

#WWDC15   #WWDC2015   #Apple  

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Fixing the Digital Skills Gap 

Society is changing at an accelerating pace, as the world population grows and gains access to the cloud and connectivity tools. At the same time it is clear that the desirable and long-term rewarding jobs and careers will require a new, and ever-changing, advanced skill-set.

Read more: http://blog.scredible.com/fixing-the-digital-skills-gap/

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Social media is big business

All companies now recognize the need to keep up with rapidly changing markets and technologies, so it makes sense to look to social media to keep the business, and its employees, up to date with rapidly changing trends.

Read more of Scredible CEO +Colin Lucas-Mudd's comments here: 
http://www.hrgrapevine.com/markets/hr/article/2015-06-02-social-media-can-boost-learning-and-development

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How AI will revolutionize the marketing industry

AI has the potential to take the decision over which channels will be most appropriate to reach the customer out of the hands of the chief marketing officer and their department, calculating those decisions for them in real-time and enabling the marketers to focus on different questions.  

With the use of artificial intelligence (AI) in marketing we’re actively talking about creating programs to solve problems that are beyond human scale challenges and assisting chief marketing officers in achieving their goals more effectively.  

When we look at the marketing universe today, many of the jobs people do didn’t even exist a decade or two ago: web designers, SEO consultants, social media experts and mobile and web app developers are all relatively young professions. 

#ArtificialIntelligence   #MachineLearning   #Marketing  

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Scredible CEO +Colin Lucas-Mudd talks MOOCs and the digital learning gap in the latest issue of +Thales Learning & Development's Enhance.

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Make your content count

Worthwhile content doesn't play the measurement game. It is as long as it needs to be to convey the message or teach the lesson. Period.

Read more: http://blog.scredible.com/the-good-the-bad-and-the-useless-what-makes-a-worthwhile-piece-of-online-content/
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Mobile, mobile, mobile - your device isn't just for placing calls 

Video constituted 64 percent of Internet traffic and 55 percent of mobile traffic in 2014. Mobile ad buys are on the rise, and are shown to be more effective than their desktop cousins. 

What are you biggest take-aways from the report? 

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Scredible Works For You

The Scredible app is designed to provide a faster, smarter way for users to discover new content and trends, to understand what they need to know, and ultimately to predict what users should know next to achieve their goals.

Download the app: 
https://itunes.apple.com/us/app/scredible/id962397599?ls=1&mt=8

https://play.google.com/store/apps/details?id=com.scredible

H/T +Gabrielle Laine-Peters 
The Scredible app is designed to provide a faster, smarter way for users to discover new content and trends, to understand what they need to know, and ultimately to predict what users should know next to achieve their goals. +Scredible 
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