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Frank Strong
1,481 followers -
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!

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PR is an approach, not series of tasks to be done every day.
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition.

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With the advent of cord-cutting, ad blocking, click fraud and a fundamental loss of trust in bought messages, we are the future. It is time to stand up and be counted.

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You can teach someone digital skills, but you can’t teach passion.

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“...62 percent of survey respondents said they are either likely or somewhat likely to buy from a brand they follow online. Consumers’ inclination to buy increases by 14 percent after they’ve had a positive interaction with a brand online.”

#PR #corpcomm

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How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This is instructive for business marketing too. 

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Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. #PR #publicrelations

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The decline in traffic from organic social media will renew interest in SEO and organic search.

#SEO #search marketing

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This is happening in EMEA; will it happen in the U.S. too? I never did understand the WPP and Omicom strategy of maintining seperate busiensses that essentially compete with each ohter. 
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