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PharmaGuy
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A "constructive critic" of the pharmaceutical industry
A "constructive critic" of the pharmaceutical industry

105 followers
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The author claims that "gamification" improves patient compliance and health outcomes and that it can help pharma marketers deliver their message. Unfortunately, little evidence of this is provided. 
http://www.scoop.it/t/pharmaguy-s-social-media-news-views/p/4085277069/2017/09/21/is-pharma-gamification-up-to-snuff?utm_medium=social&utm_source=googleplus
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I'm on record for wondering if, in the long run, the claims of enduring cure of Hepatitis C may be over optimistic. There were reported relapses occurring in short clinical trials, so I would expect even more relapses in the real world long-term.
http://www.scoop.it/t/pharmaguy-s-take-on-drug-industry-news/p/4085260468/2017/09/21/gilead-wins-2-year-battle-continues-to-hide-hep-c-drug-clinical-trial-data?utm_medium=social&utm_source=googleplus
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