- ShopcastrFounder & COO, 2012 - present
- CanSport LIVECOO, 2010 - 2012
- Toronto Star Media GroupVP Digital Media, 1996 - 2011
Judy Sims is an entrepreneur and digital consultant.
As founder and CEO at Shopcaster, she built an online Ecomerce platform for independent retailers and expanded to 20 cities in both Canada and the United States. The company was acquired in November, 2013.
Previously she was COO at the CanSport LIVE digital network where she was responsible for the development and implementation of the company’s strategic plan as well as day-to-day operations.
Prior to this role, Judy was Vice President, Digital Media at the Toronto Star Media Group where she was responsible for the overall strategic direction and profitability of the digital media division. In addition to managing Thestar.com and Toronto.com, she created and launched Wheels.ca, Parentcentral.ca, Yourhome.ca and Healthzone.ca.
Judy continues her work in the news media industry as a member of the PostMedia Network digital board of advisors.
In her career, Judy has provided consultative services to digital media start-ups, re-starts and mainstream media companies from around the world. Services included developing strategies for mobile, social media, digital editorial, revenue development, implementation planning, product visioning, market analyses and the creation of investor/VC presentations.
Before working in the online world, Judy spent over 10 years in the print media industry. In 2005, as the Director, New Ventures and Innovation for the Toronto Star, Judy launched and led “Weekly Scoop”, Canada’s first weekly newsstand celebrity magazine. Before that, as the Market Development Director she and her team developed business and marketing plans for a variety of print products across the Toronto Star and the Star Media Group.
Passionate about the power of the digital world and the changes it will bring to all organizations, media and not media, Judy blogs at JudySims.com.