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Ideon
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Where Brands Grow
Where Brands Grow

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BRANDS TAKING A NOSEDIVE

When bad service meets social media, brands crash fast, which is all too visible right now with US airlines.
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TAKING A STAND

Brands traditionally shy away from politics, but a new US president has brought so many turbulent opportunities, many major corporations are learning to swim with the sharks after all.
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EIDOS: BUFFING HOLLYWOOD’S BRAND
Unsuspecting Angelinos awoke New Year’s Day to find their iconic “Hollywood” sign altered to read “Hollyweed.” Amidst the coverage, an astute few noted the exact same stunt had been pulled on January 1st, 1976. In Hollywood these days, it seems, even the pranks are reboots.
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IDEALOG: THINKING OF A NEW BRAND?
With a new year and big changes on the horizon, companies might be considering a rebrand. But a review of 2016’s rebranding efforts serves as a reminder that consumers are more scrupulous than ever; if it looks like the changes are only skin-deep, re-branding can bring an unwelcome, negative reaction.
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IDEALOG: TRUSTING BRANDS
More than ever, brand is another word for trust. A drop in trust diminishes the brand, and customer confidence is like money in the bank that a brand spends when it gets into trouble. This past year has brought plenty of brand disasters that raise the question—just how much trust do you have to burn through before you go brand-bankrupt?
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Read about our new work with Hitachi Capital! We helped them build a compelling case for transformation in a highly conservative trade finance industry.
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Leroy Merlin’s global leadership team came to Ideon to analyze and experience USA retail tech trends to help the brand build a multichannel, reinvented sales experience based on relationships and loyalty.
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EIDOS: A BRAND NEW YOU
Branding is no longer just for brands. Anyone looking to carve out a promising career, and “future-proof” themselves professionally, will need to focus on treating their personal reputation as a distinct brand name. Making a name for yourself (or standing out) has never been so critical.
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IDEALOG: MANAGING BROMANCE
What if the success of your brand depends, in part, on another brand? No matter how tight the relationship might seem, it’s always subject to change.
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IDEALOG: BRANDS ACQUIRING BRANDS
Big companies looking to hitch a ride on hot trends often break out the checkbook, like Microsoft’s acquisition of LinkedIn for $26.2 billion. But how an acquisition fits the brand is key, and companies don’t always pay attention here.
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