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THINK DIFFERENT[LY]
129 followers -
Public Relations, Small Businesses, Startups
Public Relations, Small Businesses, Startups

129 followers
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First you make sure whether they are really haters or whether they have valid points you need to pay attention to.
How do you cope with your brand's haters? These tips will get you ready.


#PR #socialmedia #crisiscomms
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I don't even know where to start with this one...
As #PR  professionals, would you agree the more a client shares, the better you can make them look? We think so. We can work wonders, but we are not psychic. #amiright ?
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And you pay how much for this advice?
#PR tip of the day: Target your contacts wisely. You may have a great relationship with a journalist but do not send them a story you know will not be relevant to them or their title. Journos are time poor and they will not thank you for it - Digital PR Executive, Emma Gilbey.
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What about an understanding of the psychology of relationships, an ability to put yourself in the mind of a third-party, and a strategic mind?!
So, you want to be in #marketing, huh? Here's what you need.
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Laughing at Public Relations

Collecting an analyzing data is a key component of successful content marketing. It’s how we spot trends and tell great stories. However, the data we collect is only as good as our methods. Are we asking the right questions? Are we asking the right people? Too often, content creation falls short because of what Chris Camillo calls “information parity.”

What is information parity? It’s when you’re putting out information that everyone else already knows.

Who is Chris Camillo? He is the author of the best-selling book Laughing at Wall Street. Camillo is also a former marketing executive, who spent years doing market research for brands before becoming a full-time investor.

Read on: http://springboardpr.com/2014/12/09/laughing-at-public-relations/

#PublicRelations   #PR  
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It's publicity.  Publicity I tell you.  How many times?!
Brush up on these 4 types of news stories--every PR pro should know them!



#PR #journalism #news
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This is the sort of nonsense that drove me to start THINK DIFFERENT [LY] - but, as you can see, I have quite a battle ahead!

+THINK Lyndon 
Wondering how to create the content that journalists need and your audiences want to read? 

Join Mark Ragan and Jim Ylisela in a FREE webcast all about brand journalism and content marketing: http://goo.gl/v9aUlf


#contentmarketing   #webcast   #Ragan   #brandjournalism   #PR  
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Always worth sharing advice from +Richard Branson 
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