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#YouTube is Playing Up Its Streaming Stars to Mainstream Magazines

YouTube is no longer content to have its conventional content viewed in a video vacuum. The online video channel has launched a new advertising campaign to promote its popular personalities as brand-friendly faces to major magazines. The campaign spotlights how its stars are more familiar than freaky and appeal to all kinds of audiences. The move is being viewed as a solid step toward proving that its programs are more everyday than edgy. The Wall Street Journal reported that now the Web video industry is watching and waiting to see if YouTube can channel its conventional charms to those in the mainstream media.
#DigitalMedia  
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Online Videos that Play on Emotions Really Resonate with Viewers

Digital marketers have long been in awe and admiration of videos that go viral and have steadily searched for the secret to their shareability. It appears that caring could be behind this sharing as some recent viral videos have struck an emotional chord and struck viewing gold. AdAge.com posts the most-watched entries in its popular Viral Video Chart. The chart measures the viral performance of brand-driven social video ad campaigns through the patented Visible Measures analytic platform. Recent charts featured fascinating finds on sensitive subjects to reveal how viral success could all come down to creating reels that make us feel.
#VideoMarketing  
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Great info. Also pay attention how carefully placed music helps to magnify the emotional impact.
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CNN Links with #Twitter to Make News Short and Tweet

CNN is once again redefining “network news” by bringing headlines from their television network to Twitter’s social media network. The news leader and the social linker have recently connected for a new video series called Your 15 Second Morning. The series will spotlight one or more major topics of the moment in 15-second snippets that will be seen and shared from CNN’s main Twitter account. This social series will be a spin on CNN’s NowThis News in the way that it structures and broadcasts brief news videos for certain social media networks, such as Vine and Instagram.
#SocialMedia   #Marketing  
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Century 21 Moved into #YouTube Home Page to Spring into Home-Buying Season

Spring brings the unofficial start of the home-buying season, so Century 21 took temporary residence in YouTube’s home page on March 27 in an effort to open their door to online house hunters. To enhance their curb appeal and bring in buyers, the real estate company created a cute concept that welcomed Web searchers to fall in “puppy love” with their dream homes by featuring eight charming videos of peppy puppies playing.
#Digital   #Marketing  
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#Facebook is Right on the Money with Right-Hand Rail Redesign

Facebook is making news with the redesign of its right-hand rail that will make the section’s ads appear strikingly similar to sponsored News Feed posts. The side area’s photos will be nearly twice the size for a more engaging and follower-friendly look. This right-hand rail real estate had long faced secondary status because it commanded much lower ad rates than the mobile News Feed. With Facebook charging $5.72 per every thousand impressions in the mobile News Feed, compared to the mere 20 cents per thousand for right-hand rail ads, it’s no wonder the right rail got left behind. But by revamping the right-hand rail to have much more curb appeal, rates for this now bolder and brighter ad space look likely to rise.
#SocialMedia   #Marketing  
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Have them in circles
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MDG Advertising

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Proud to help support our partners, especially when part of the team gets to travel to Las Vegas!
Successful annual meeting for Dental Care Alliance  -  Win Win!
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Uncovering The 5 Biggest #Content #Marketing Myths

Content marketing is easy, quick, programmable, and cheap—and can be handled by low-level employees, right?

Wrong. Too often brands and even content marketing agencies make the strategy sound like a simple solution with little effort required. That, of course, is not the case.

In a piece published by Search Engine Watch, Salma Jafri, CEO of WordPL.net, debunked this idea by highlighting some of the most common content marketing misconceptions.
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+Dove Patches Together a Campaign that Promotes Positive Perception with a Sense of Deception

Women have grown to love Dove for the way the brand promotes self-acceptance and universal beauty. But the company’s latest campaign about feeling good is leaving a bad taste in many mouths for the way it uses the placebo effect to both delight and delude. HuffingtonPost.com and Time shed light on the controversial campaign that’s giving new meaning to the phrase “sticker shock” and leading many to wonder why Dove sacrificed truth in their promotion of true beauty.
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It’s Worth Spreading the Word About +TED's “Ads Worth Spreading”

Today’s viral video obsession has made the act of spreading ads the ultimate sign of success for marketers. Each year, the most incredible spreadable specimens are honored in the TED “Ads Worth Spreading” competition. The creative contest is sponsored by the TED nonprofit organization, whose mission is spreading worthwhile ideas, and the winners are selected for their ability to inspire others. This year’s competition focused on brand bravery and the winning works used emotional storytelling to move and motivate audiences.
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Target and Purina Plan to Play Games with Consumers

You don’t have to look any further than the recent buzz of “Flappy Bird” to know that mobile games have captured the hearts, imaginations and, yes, the thumbs of consumers worldwide. Research reveals that games consume more time than any other interaction on mobile devices. According to an Advertising Age article, retail giant Target is set to capitalize on this trend by launching its own mobile games.
#MobileMarketing  
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