Profile

Cover photo
Verified local business
MDG Advertising
Advertising Agency
Today 9:00 am – 6:00 pm
664 followers|346,878 views
AboutPostsPhotosYouTube

Stream

 
Why #Content #Marketing is a Game-Changer for CPG Brands

In 1941, Bulova Watches broadcast the first television commercial, during the lead-in to a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. Bulova had every chance of striking out because no brand had ever pitched its products through TV advertising and there were only 4,000 TV sets in New York at that time. But Bulova stepped up to the plate and became the first brand to break new ground in television marketing. The 10-second commercial hit on the concept of connecting with people through media content and brought other brands into the TV marketing game. That pioneering promotional spirit still plays a major role in marketing today, as the consumer packaged goods (CPG) industry continues to score with audiences by connecting through new and novel content. In fact, many CPG companies are coming up with concepts right out of left field, but they realize that modern marketing is a whole new ballgame and that content is the only way to stay in the game.
1
Add a comment...
 
The Shift to Native #Advertising in Marketing #Infographic

Advertisers Go Native in the Search for Consumer Engagement. It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others. ►Click to see full infographic:
A new infographic from MDG Advertising explains this new phenomenon and reveals some impressive statistics about native advertising.
4
4
John Olson's profile photoJoanne Del Gigante's profile photo
Add a comment...

MDG Advertising

Shared publicly  - 
 
#Twitter Follows Its Data to Dollars by Buying Social Data Provider #Gnip

In an effort to make their user data more accessible, Twitter has announced its acquisition of social data analytics firm Gnip. This move should let the microblogging service gain more control over selling its data. The two companies have partnered since 2010 when Twitter tapped Gnip to be its first data partner and gave them authority to resell Twitter’s historical data to numerous corporate clients. Now that the partnership has evolved into purchase, Twitter will have direct access to Gnip’s abundance of data and be able to work more closely with clients to understand their data demands.
1
Add a comment...
 
Online Videos that Play on Emotions Really Resonate with Viewers

Digital marketers have long been in awe and admiration of videos that go viral and have steadily searched for the secret to their shareability. It appears that caring could be behind this sharing as some recent viral videos have struck an emotional chord and struck viewing gold. AdAge.com posts the most-watched entries in its popular Viral Video Chart. The chart measures the viral performance of brand-driven social video ad campaigns through the patented Visible Measures analytic platform. Recent charts featured fascinating finds on sensitive subjects to reveal how viral success could all come down to creating reels that make us feel.
#VideoMarketing  
1
1
MDG Advertising's profile photoMikS Music's profile photo
2 comments
 
Great observation, +MikS Music! It does have a big impact on the feel of it. Glad you enjoyed the article!
Add a comment...
 
CNN Links with #Twitter to Make News Short and Tweet

CNN is once again redefining “network news” by bringing headlines from their television network to Twitter’s social media network. The news leader and the social linker have recently connected for a new video series called Your 15 Second Morning. The series will spotlight one or more major topics of the moment in 15-second snippets that will be seen and shared from CNN’s main Twitter account. This social series will be a spin on CNN’s NowThis News in the way that it structures and broadcasts brief news videos for certain social media networks, such as Vine and Instagram.
#SocialMedia   #Marketing  
2
2
adian jons's profile photobently billi's profile photo
Add a comment...
Have them in circles
664 people

MDG Advertising

Shared publicly  - 
 
MDG wins the championship! The MDG softball team mounted an epic comeback last night over WBAW, winning the C.O.B.R.A. Monday night Men's Intermediate league! Down 4 runs going into the bottom of the 6th inning, the offense rallied in dramatic fashion and put 6 runs on the board to take the lead. The defense then shut it down in the top of the 7th, turning a key double play that put an end to WBAW's comeback attempt. After finishing the regular season in first place, it was championship or bust, and the team did not disappoint! They will be back on the field soon, as the summer season starts up in a few weeks, but in the meantime +1 this photo to celebrate the victory with us!
1
Add a comment...
 
#Google Adds +Post Ads to Let Brands Promote Their Google+ Posts as Interactive Promotions

As social media platforms vie for brands’ business, Google has launched the latest promotional program called +Post ads that will let brands display their Google+ page posts as interactive display ads. This will allow brands to repurpose their posts as social ads in Google’s display advertising network, which will bring additional Web traffic to brands’ Google+ pages. They will also promote a brand’s efforts to engage with consumers and enhance their image as a customer-conscious brand. MarketingLand.com reported on the rollout to show how this addition to Google+ could equate to more business for both brands and the social network.
#SocialMedia  
4
Djay Chief's profile photoMDG Advertising's profile photoZaryn Sidhu's profile photo
4 comments
 
Interesting point, +Djay Chief! This new feature will have big benefits for them and brands!
Add a comment...

MDG Advertising

Shared publicly  - 
 
Proud to help support our partners, especially when part of the team gets to travel to Las Vegas!
Successful annual meeting for Dental Care Alliance  -  Win Win!
1
Add a comment...
 
Uncovering The 5 Biggest #Content #Marketing Myths

Content marketing is easy, quick, programmable, and cheap—and can be handled by low-level employees, right?

Wrong. Too often brands and even content marketing agencies make the strategy sound like a simple solution with little effort required. That, of course, is not the case.

In a piece published by Search Engine Watch, Salma Jafri, CEO of WordPL.net, debunked this idea by highlighting some of the most common content marketing misconceptions.
1
Add a comment...
 
+Dove Patches Together a Campaign that Promotes Positive Perception with a Sense of Deception

Women have grown to love Dove for the way the brand promotes self-acceptance and universal beauty. But the company’s latest campaign about feeling good is leaving a bad taste in many mouths for the way it uses the placebo effect to both delight and delude. HuffingtonPost.com and Time shed light on the controversial campaign that’s giving new meaning to the phrase “sticker shock” and leading many to wonder why Dove sacrificed truth in their promotion of true beauty.
#Advertising  
1
Add a comment...
Contact Information
Map of the business location
3500 Boca Raton Blvd Boca Raton, FL 33431
3500 Boca Raton BlvdUSFLBoca Raton33431
(561) 338-7797mdgadvertising.com
Advertising Agency, Professional ServicesToday 9:00 am – 6:00 pm
Monday 9:00 am – 6:00 pmTuesday 9:00 am – 6:00 pmWednesday 9:00 am – 6:00 pmThursday 9:00 am – 6:00 pmFriday 9:00 am – 6:00 pmSaturday ClosedSunday Closed
A Full Service Award-Winning Advertising and Interactive Agency With Offices In Florida and New York
Strategic Planning • Branding • Print • Internet • Advertising • Direct Marketing Collateral • Media Planning & Buying • Web Site Design and Development • Broadcast • Social Media
Google+ URL
People
Have them in circles
664 people
Write a review
Review Summary
Be the first to review
People talk about interactive marketing, creative media agency, integrated marketing, branding strategies and exceptional creative
Photos
Upload public photo
Your Activity
Reviews from around the web