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Stem Legal
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Stem is a web development, publishing and strategy company for the legal profession.
Stem is a web development, publishing and strategy company for the legal profession.

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Stem Client Roundup for October 2014 - Happy Halloween! Hope you are taking time today to have some fun, indulge in a few treats, and enjoy a little break from the busyness of the fall. Between launching new websites, speaking engagements, and blogging, our clients certainly have been busy this past month. Read on for more details. We welcomed our newest client, Ottawa-based international trade law firm Woods, Lafortune LLP. Be sure to check out their Canadian Trade Law... http://ow.ly/2PZslq

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The Role of Publishing In The Marketing-Sales Continuum - In most parts of the business world not owned and operated by lawyers, “Marketing” and “Sales” are inextricably linked. Companies carry out marketing solely for the purpose of increasing their sales, either for specific transactions (e.g., advertising campaigns or temporary price discounts) or for general branding (e.g., market awareness or consumer profile). It’s a natural continuum with a built-in feedback loop... http://ow.ly/2PJlX8

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Nice Niche! - I was sitting in a waiting room the other day, leafing through a magazine, when an ad caught my eye. It was for a moving company with a very specific target market. Winnipeg-based The Seniors Moving Company offers seniors and their families help with a variety of circumstances such as downsizing or relocating to a retirement or nursing home, and they also assist with selling homes and their contents through and estate services. “What a brilliant idea!” I t... http://ow.ly/2PiO5f

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What’s new at Lawblogs.ca? - It’s probably fair to say that no one is all that excited about the cold weather that’s rapidly approaching. But for us at Stem, it means that the Clawbies will be here soon (nominations open December 1st)! With new Canadian … http://ow.ly/2OROTf

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Stem Client Roundup for September 2014 - The air's a little cooler, the leaves are turning, and the kids are back in school fall is definitely here! September was full of hustle and bustle here at Stem and for our clients. Here's a look at what http://ow.ly/2Os6w2

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How To Talk To Lawyers About Online Content Marketing - A friend of mine recently asked for my thoughts on how to speak to lawyers about search engine optimization (SEO) and search engine marketing (SEM). Steve Matthews is Stem's resident guru on these topics, and I make it a point http://ow.ly/2OpfaY

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Stem Client Roundup for August 2014 - Whether you consider the end of summer as "the most wonderful time of the year", or are sad to see the sunny weather on the wane, the end of August is here, and soon we'll all be back http://ow.ly/2MHQXX

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CBA Futures Report: Roundup of Reaction - A few weeks back, I published a summary of the new CBA Futures Report over on Slaw.ca. The input and reaction to this report is something we've been tracking here at Stem; as we all seem to think (in time) http://ow.ly/2Mw5n9

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Stem Client Roundup for July 2014 - American author Hal Borland once said, "Summer is a promissory note signed in June, its long days spent and gone before you know it, and due to be repaid next January." A bit of a deflating thought! Here at Stem http://ow.ly/2KZAKm
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