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Isentia
103 followers -
Asia Pacific’s Leading Media Intelligence Company.
Asia Pacific’s Leading Media Intelligence Company.

103 followers
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Isentia's Lucy McFarland writes 'How can brands build trust across all channels in a fragmented news environment?' featured in Singapore's Australia Chamber of Commerce magazine.
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It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. Here's the narcissist’s guide to audience-appropriate content. https://www.kingcontent.co.uk/the-narcissists-guide-to-audience-appropriate-content/
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Check out the 10 digital marketing trends to watch for in 2017. https://medium.com/@isentia/digital-marketing-trends-to-look-for-in-2017-85f1a23f52c7#.cjpe4cne5
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China’s Internet user reaches 731 million, equals the entire population of Europe. See more... http://cn.isentia.com/blog/china-s-internet-user-reaches-731-million-equals-the-entire-population-of-europe
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The use of the Facebook Live seems limitless, the trick is deciding how it will work for you and what your audience wants. Isentia's Shiena Combalicer shares a few things to think about to take advantage of this innovation. http://www.isentia.com/blog/how-organisations-can-benefit-from-facebook-live
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Global CIO reveals the top 4 things entrepreneurs should know in the “year of digital acceleration”
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With almost 8 million Australians on the platform (accounting for an almost 100% penetration into the white collar workforce) you are likely considering LinkedIn (if you have not already) as a channel for your marketing strategy. Here's how to engage audience with LinkedIn company updates. https://www.kingcontent.com.au/engage-with-linkedin-company-updates/
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Isentia's Evelyn Kwong shares how to utilise social media for an effective marketing plan. Read more
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What digital, marketing or content experience do you predict will shape your future this year? See the first issue of King Content's TWICM for 2017, the #Predictions issue.
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Learn how to write a killer award entry from AMEC's free webinar. This informative session provides the inside brief on how to win AMEC awards, direct from the experts.
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