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Paul Koshy
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Photo credit: Duncan Moore

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It was a pleasure to work on this project, and particularly with the Marketing and Market Insight team @DerbyUniOnline
University of Derby Online Learning (UDOL) - a leader in developing online degree courses and supporting online learners - approached Marketwise Strategies for research to assess its competitive environment and inform future market positioning.

Here is a case study from the project:

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When Marketwise Strategies embarked upon a brand review, we wanted our clients to be central to the process. An associate carried out the research on our behalf (to maintain confidentiality), interviewing 16 clients – from universities, major not-for-profits and the private sector.

This is what we found:

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