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Filament
241 followers -
illuminating your business online
illuminating your business online

241 followers
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Want data-driven & customer-oriented integrated email marketing? Read today's blog post to find out how it's done.

To keep your email marketing on point, you’ll want to integrate your email campaigns with your other inbound marketing channels. On Monday, we posted the eight steps to build an integrated campaign. This post will offer email-specific suggestions (with…

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Learn the 8 steps you need to take to unlock the art and science of integrated marketing.

Integration helps you create smarter content that works harder. It also builds trust with your target audience, fights fragmentation, saves you time and money, and unifies your team. Here are the 8 steps you’ll need to take to make it happen for your next…

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Mastering marketing synergy can be challenging, but we'll show you how to accomplish the goal in 5 simple steps. Read on to learn how!

We all know that social media is an imperative part of marketing our brands, right? And we also know we have to keep our social media venues active in order to be productive… right? Simply having social media sites and generating some posts now and then…

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For many, SEO is the mystical creature of the digital marketing era. It offers so much and yet is so often misunderstood. To get the most out of search engine optimization it needs to be integrated throughout your entire website. In our last SEO post, we…

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Find out why a holistic approach to marketing makes your email marketing even stronger.

Email is a crucial part of any marketing mix, but that doesn’t mean it works well in isolation. As with any digital channel, it’s best to take a holistic approach, namely, an integrated marketing approach. If we agree that integrated marketing is…

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Read our latest blog post to find out why marketing integration is more important than ever.

When we considered the top content marketing tips for 2016, marketing integration was at the top of our list. So we thought we’d explore this trend in more detail, starting with looking at why marketing integration is so important. Before we get into the…

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#NEW! Looking for more effective ways of integrating social media with other marketing strategies? Read on to learn how to connect your brand and your customers!

Social media integration isn’t something that makes sense to everyone. But, it’s definitely something that makes sense for everyone – if it’s done correctly. Marketing is most effective when it’s done with the “big picture” in mind. That picture involves…

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SEO is an ever-changing field. It’s the shape-shifter of online marketing. Initially it was based on keywords and links and trying to cram as many as possible into a website to see if the search results would skyrocket. Of course Google and other search…

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#NEW! If you're looking for some "insights" about what works and what doesn't when it comes to social media posts and sharing tools, we've got some answers for you!

The social media world is still buzzing over somewhat confusing statistics about post engagement and third party social media sharing tools. The statistics varied based on the criterion, but largely suggested that the engagement of non-native posts –…

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#NEW! Make the most of the "8 seconds" of attention your emails receive! Here are 6 smart tips and great examples of visual storytelling via email. Read on!

In 2015, the average attention span of adults fell to just 8 seconds. (That’s less than the attention span of a goldfish.) You have less time to make an impact than ever before, so it’s important to convey your message quickly. At the same time, the human…
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