Social Marketing ROI and KPIs

Okay - this may be a little heavy and a bit much for some - but the key points raised by +Marty Weintraub are important!
So go grab a coffee and settle down for a wirth while wrestle :D

Understanding where the traffic comes from, and what it does once it is on your site is important.  Being able to do that from the Social Media side of things is highly important, as it's harder to monitor and attribute in many cases - which is terrible as getting it right should lead to better conversions (or it should if you've been doing your Social Media Marketing properly :D).

And that's just the general gist of what Marty covers in the article below.
Well worth a read, esp. for the analytics insights.

#smm #socialmediamarketing #socialmediaroi #socialmediakpi #attribution  
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