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Social Media : effective planning for enhanced results

The 2nd find of the day from the CMI site, this post by +steven van belleghem goes into some depth on how to plan and conduct your Social Media Campaigns with a bit more oomph and better results.

Though a little hefty and word heavy, it walks you through deciding where to market, how to market, engagement and building evangilists ("super fans" (:sigh: Stupid e-marketing repaintined term)).

And for those of you thinking it doesn't apply - you are wrong :D
It may take a few rereads (I did say it was hefty) - but it's worth it for the insights, not to mention the point lists that you can refer to and use for quick promotion :D

#contentmarketing #socialmediamarketing #cm #smm  
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