We kicked off proceedings with a keynote session from Gerd Leonhard, futurist and acclaimed keynote speaker considered the leading voice on next generation digital business models. We then heard from Marc Fleishhacker, Head of Products at eBay Enterprise. Marc shared the Commerce Marketing Platform, our latest product development and the first and only integrated marketing platform that will enable our clients to drive and optimise 1:1 commerce.
All 120 attendees were extremely positive, and the platform’s demo led to significant interest.
After the keynote session, we held some quick-fire workshops – including one led by Shop Direct, who shared their innovative approach to solving business challenges.
We concluded the event with a speed-meet activity, designed to help attendees network with senior industry peers and learn how they are driving innovation in commerce marketing.
All in all, the summit was a huge success and we look forward to rolling the platform out in early 2015. If you’d like more information about the Commerce Marketing Platform, go www.ebayenterprise.com/knownow