When 21 year old Lilly eloped with Peter Pulitzer, they escaped the
hustle & bustle of New York City for the sun and sand of Palm
Beach. In the shadow of Peter's citrus groves, Lilly opened a juice
stand. To disguise the juice stains on her clothing, she had a
sleeveless dress made from colorfully printed cotton. Soon, she was
selling more dresses than juice.
Around 1959ish, Lilly Pulitzer the clothing label was
born. The classic "shift dress" shot to international fame and demand
when Lilly's old schoolmate, Jacqueline Kennedy Bouvier, now the First
Lady, was photographed wearing a "Lilly" while on vacation. "Jackie
wore one of my dresses - it was made from kitchen curtain material - and
people went crazy. They took off like zingo. Everybody loved them, and I
went into the dress business."
- Essentially Lilly, A Guide to Colorful Entertaining
Today, Lilly Pulitzer is carried at 20 Lilly Pulitzer stores across the U.S., www.lillypulitzer.com
, and department stores and specialty retailers across the country.