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The Ludlow Group Inc
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16 Resources That Will Make You Better At Social Media

http://bit.ly/2nADa6H

There are so many social media platforms, different types of content to share and audiences to reach. How you go about sharing quality content, driving traffic to your website and ultimately creating leads for your business is a full-time job. Staying ahead of the curve can mean all the difference in the world on social media and for your bottom line.
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Children's Advice And How It Relates To Social Media Marketing

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We broke down some advice from a few 8-year olds into actionable steps you can take right now for marketing your business via social media. Sometimes advice in the simplest form makes the most impact.

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Repurposing Shopping Carts Into Everyday Furniture

http://bit.ly/2qMSVss

To Americans, shopping carts are a part of every day life. It is second nature to some of us to grab one before we enter a grocery, department or hardware store. Their utilitarian and monotonous design has varied slightly since their creation in 1937, signifying what can be interpreted as being design perfection.

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Business Card Designs That Wouldn’t Get Trashed

http://bit.ly/2mdaejR

Across all disciplines, business cards remain as the most practical method of introducing one’s business or services among prospective clients. They are a timeless, tangible gesture that have been exchanged for years, and continue to do so. However, many business cards meet their fate by being thrown into an obscure pile, or even worse, the trashcan. To avoid this dilemma, designers think outside the box and explore different forms of the business card, which leave a lasting impression of the ingenuity of the brand or individual.
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Social Media Mistakes Marketers Make

http://bit.ly/2mLZS7u

Terminology: When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of your social parameters to showcase how many people your content reached. In some cases you will see a significant amount of reach, over a million users at times.
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Zaha Hadid’s Take On Cultural Architecture

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Regarded as one of the world’s most famous architects, Zaha Hadid’s architectural designs were as enigmatic as they were intricate. Drawing inspiration from the environments, both cultural and natural, in which they were erected. Her architectural projects were dynamic- emphasizing asymmetry, fragmented geometry and sensual contours. What Zaha Hadid leaves behind is an impression on architecture that challenges design conventions in a way that merges art and function, along with an identity that is unmistakably hers.
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Things Learned From “Yes, And-ing” In Improv Related To Marketing

http://bit.ly/2n54E3z

Two little words formed the foundation for my foray into improv comedy and they are, “yes, and”. I can remember being beside myself with excitement sitting in my first class at The Push Comedy Theater in downtown Norfolk a few weeks ago. Between watching SNL religiously growing up and my unexplored passion for comedy, the opportunity to learn the craft locally presented itself as a no brainer.
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Bob Noorda’s Legacy On Graphic Design

http://bit.ly/2kQ5m4e

The work of Dutch-born Bob Noorda spans decades; the visual identities he has created for various entities can be characterized as succinct and effective. After graduating from the Instituut voor Kunstnijverheidsonderwijs (IvKNO) and moving to Milan, he transformed some of Europe’s popular brands and created his own firm, Unimark International.
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Insights On B2B Twitter From The Ludlow Group

http://bit.ly/2lfltbi

Twitter for business remains a popular social marketing outlet because of its uncluttered interface and live updates. While some brands have the budget and established brand recognition to enjoy successful Twitter marketing campaigns, for smaller, lesser-known brands, as well as the B2B marketing environment, Twitter brand marketing is still an uphill battle.
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The Video Advertisements That Helped Humanize Big Brands

http://bit.ly/2m0iCn8

As consumers, we’re quick to critique a big brand’s marketing efforts, should they even come off as slightly offensive. However, for what seems like every 100 terrible big brand ads we see, there is one that stands out to grab us emotionally.

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