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Paradisoterrestre
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During the end of the Seventies the adventure of paradisoterrestre was thought by the eclectic and revolutionary Dino Gavina, unique figure as publisher, entrepreneur, client, collector-patron, cultural operator with his own an aesthetic project. Catalyst of creativeness, Gavina made the dialogue between design and art his distinguishing mark: he collaborated with the most important designers of his age as well as with the “heretical artists”, followers of schools such as Dadaism and Surrealism, never satisfied of the existent, always doing research and innovation, dictating the new canons of the visual culture and aesthetic experience. From 1983 to 2007 paradisoterrestre has produced artworks by Kazuhide Takahama, Marcel Breuer, Man Ray, Giacomo Balla, Dino Gavina, Carlo Scarpa, Tobia Scarpa e Alane Irvine both for indoors and outdoors, with a particular fondness of the so-called urban furniture. Gavina was the responsible for each manufactured model, the real point of reference from the project development up to its production. His experience of several decades, side by side with the greatest masters, the way he put poetry as centre of the artwork, the way he felt art and culture as sources of inspiration for every single object, made him decline the avant-garde tensions on an industrial scale, applying the principles of ready made to design artworks. By means of pardisoterrestre he demonstrated that industrial production could be at the same or even better level of the craftsmen’s works, thanks to the intrinsic guaranteed quality by the implemented processes and above all by the industrial materials, thus making the impossible dreams of designers and artists come true. After 10 years from his death and thanks to Gherardo Tonelli’s passion, paradisoterrestre comes back to life, giving light to an immaterial heritage of a brand, which left major signs on design history in Italy. In this new beginning paradisoterrestre submits its catalogue - ranging from historical to innovative works - which has as its own characteristics the cornerstones of Gavina’s visionary and anticipatory experience: dialogue between art and design; production in limited edition; excellence of the production quality; handwork tradition applied on an industrial scale; language and aesthetic experimentation.
During the end of the Seventies the adventure of paradisoterrestre was thought by the eclectic and revolutionary Dino Gavina, unique figure as publisher, entrepreneur, client, collector-patron, cultural operator with his own an aesthetic project. Catalyst of creativeness, Gavina made the dialogue between design and art his distinguishing mark: he collaborated with the most important designers of his age as well as with the “heretical artists”, followers of schools such as Dadaism and Surrealism, never satisfied of the existent, always doing research and innovation, dictating the new canons of the visual culture and aesthetic experience. From 1983 to 2007 paradisoterrestre has produced artworks by Kazuhide Takahama, Marcel Breuer, Man Ray, Giacomo Balla, Dino Gavina, Carlo Scarpa, Tobia Scarpa e Alane Irvine both for indoors and outdoors, with a particular fondness of the so-called urban furniture. Gavina was the responsible for each manufactured model, the real point of reference from the project development up to its production. His experience of several decades, side by side with the greatest masters, the way he put poetry as centre of the artwork, the way he felt art and culture as sources of inspiration for every single object, made him decline the avant-garde tensions on an industrial scale, applying the principles of ready made to design artworks. By means of pardisoterrestre he demonstrated that industrial production could be at the same or even better level of the craftsmen’s works, thanks to the intrinsic guaranteed quality by the implemented processes and above all by the industrial materials, thus making the impossible dreams of designers and artists come true. After 10 years from his death and thanks to Gherardo Tonelli’s passion, paradisoterrestre comes back to life, giving light to an immaterial heritage of a brand, which left major signs on design history in Italy. In this new beginning paradisoterrestre submits its catalogue - ranging from historical to innovative works - which has as its own characteristics the cornerstones of Gavina’s visionary and anticipatory experience: dialogue between art and design; production in limited edition; excellence of the production quality; handwork tradition applied on an industrial scale; language and aesthetic experimentation.

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During Miart 2017, paradisoterrestre will be presenting the shiny steel re-release of "Fiori Futuristi" by Giacomo
Balla, plus an entire furnishing designed in 1949 for the historical Bolognese house "Casa Caliceti" by the architect
Merchiorre Bega for the illustrious Professor Pietro Caliceti.
The Object section of Miart will be the right occasion to unveil the results of the collaboration with the French designer
Pierre Gonalons: "The Other Side", a collection made up of mirrors, marble furniture, wool rugs and silk
bamboo, all created in collaboration with the French company Pierre Frey.
For the first time the “Altabella 23 – Portare Acqua al Mare" work will be on display: a Murano glass vase
designed by the duo Calori & Maillard, inspired by the architecture of the historic shop in Via Altabella 23 in
Bologna, designed by Carlo Scarpa in 1961. Both collections will be produced in limited series.
On the occasion of the Fuorisalone 2017, at the Jato space in Via Sirtori 32 / A, remakes of some historical pieces
which drew a significant path within the entire panorama of Italian design will also be presented, along with the
collections on display during the Miart fair. The "Garbo" lamp designed by Mariyo Yagi in 1976, now in two
versions - rectangular and square - with the application of fabric fringes to a lacquered metal ceiling lamp; the ceramic
work "Elmo" by Kazuhide Takahama - in limited release of 12 pieces for each of the two colors proposed; the threeseats
sofa and the "Naeko" armchair, from 1958. Always signed by Takahama is the "Mantilla" sofa, from 1974,
together with the manufactured version in limited series with a flowery fabric designed by Pierre Gonalons, in
partnership with the French company Pierre Frey.
A dual homage to Man Ray will be included too, with mirrors "Labbra" and "Venere" designed by Dino Gavina
to pay tribute to his famous works, plus the table lamp "Rue Ferou", designed by the French artist in 1972 and
produced by Gavina. It was him who, helped by Giulietto Cacciari, has produced the first proto
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