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Malcolm Allan
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Hi, I am a place and destination brand strategist and my company is called Placematters because I passionately believe that place matters and that we all deserve to live, work, play and learn in places that work, places that inspire and places where people feel comfortable, secure; our kinds of place.
Hi, I am a place and destination brand strategist and my company is called Placematters because I passionately believe that place matters and that we all deserve to live, work, play and learn in places that work, places that inspire and places where people feel comfortable, secure; our kinds of place.

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PLACE BRAND BOOKS This blog post is about the creation of Place Brand Strategy
Books and the benefits they can bring. It was originally published by City Nation Place on 5 May 2015. If you have never seen one you might well be asking what
brand strategy boo...

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Cork Region Brand Proposition - Testing, Refinement and Briefing
This post, the fourth in the series on the development of the brand proposition for the Cork city region in south west Ireland, summarises how the brand development team of Colliers International, Fuzion, Location Connections and Placematters tested and ref...

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Development of the Brand Proposition for the Cork Region
This is the third post on Placematters work with Colliers, Fuzion and Location Connections on the brand strategy for the Cork city region in south west Ireland. An earlier version was published by the Place Brand Observer  http://placebrandobserver.com/ Fol...

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The Cork region Brand Strategy - Assessing Opinion & Messaging
My first post on this initiative, published here and in The Place Brand Observer (TPBO) earlier this month, summarised the development of the city region brand strategy during 2013 and 2014. This work was carried out by a team led by Colliers International ...

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The Cork City Region Brand and Marketing Strategy
On 1 October I unveiled the brand and marketing strategy for the Cork
city region in south west Ireland at the Global Cork economic conference in the
city, an annual event promoting the city region to developers and investors,
featuring new initiatives to b...

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Here is an article that the UK's network Rail organisation should take note of to stimulate development in towns and suburbs in need of new facilities and services which are best placed at railway stations.

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The West London Corridor - Full Marks, Potentially a Very Powerful Destination Brand for the UK and Europe
I was very pleased to be invited to attend the recent Place West London conference on 25 June which was focussed on the regeneration of west London. Place West London is a partnership of local authorities, major operators, landowners and developers along th...

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The Role of Railway Stations in Place-making
On Wednesday 18 June I attended a workshop organised by John Worthington and Bright Pryde of the Independent Transport Commission (ITC) on this topic at the offices of Space Syntax in London. The ITC is Britain's independent research charity committed to im...

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London Heathrow's Future - The Crossroads for the West London Economy
Yesterday I attended an important seminar organised by Place West London at the Heathrow Academy at London's Heathrow Airport. The focus of the meeting was what kind of future might Heathrow have as the UK's leading international hub airport and what might ...

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Interesting experiment here in the Dutch city of Eindhoven to create an open source brand identity for the city.
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