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Whenever #Google unveils a new #product announcement, the #marketing industry falls into uproar. Not to worry, marketers—here's the truth about Google's #AdWords updates: http://brtedg.co/1mFdkak
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
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How do you know what length of #content works best for your #audience? Check out this all-encompassing #guide to content production at all levels: http://brtedg.co/1nDqXEj #marketing
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
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Before you take off for the weekend, check out our weekly #news roundup and make sure you're up to date on the latest #SEO and #marketing stories: http://brtedg.co/1gRjfFr
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Any YouTubers out there? Take note of these 5 advanced #YouTube #SEO tactics to get more #video views (and become YouTube famous!): http://brtedg.co/1eIGAtR
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
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We've all heard about #Facebook's news feed clean-up. ClickZ's Jennifer Slegg explains the method behind Facebook's efforts, and what pages are in danger: http://brtedg.co/1j35jF7
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Haven't had a chance to check out our Search Marketer #Survey yet? No time like the present! We surveyed hundreds of #SEO and #content #marketing pros to get their thoughts on the state of the #industry: http://brtedg.co/1gSvYmV
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Content and SEO still reign king and queen in online #marketing. How can you integrate both? Jim Yu explains how to streamline your #content and #SEO #strategy: http://brtedg.co/1nEPOaF
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]
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It's official: #Facebook is a marketer's best friend. Check out these survey results and see why Facebook ranks above the rest of #socialmedia channels: http://brtedg.co/1hhXnia
Facebook is the marketer’s best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released […]
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Mark your calendars! #Share14 is fast approaching on August 20-22. Get your early bird tickets today and don't miss a chance to share with the brightest minds in #digital #marketing: http://brtedg.co/1gNw2IO
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The theme of 2014 is clearly content marketing. Check out what Website Magazine has to say about this year's landscape (and where our survey data fits in!): http://brtedg.co/1lcFl4T
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#1 Enterprise Content Marketing Platform. Helping Over 8,500 Global Brands Break Through the Clutter and Drive ROI.
Introduction

BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge’s S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge 8,500+ brands include 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, and London.