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Acxiom Corporation
286 followers -
Strengthening connections between people, businesses and their partners.
Strengthening connections between people, businesses and their partners.

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A successful, growing, profitable and sustainable business must have happy customers, which in turn means good customer experiences. But today, senior marketers, CIOs and CTOs are looking for more. http://okt.to/6C7qI1 #data #customers
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"The real challenge lies in how brands use the data and technology, and how they navigate the journey from the adolescence of cross-channel to the adulthood of omni-channel"

Read the full blog post here: http://okt.to/731v0b
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Acxiom’s European marketing director Jed Mole features in this Internet Retailing article discussing how consumers are seeking personal engagement from brands; "Tantalising is the revelation that consumers really do want to be ‘surprised’ by brands, with great offers and gifts; but how can we do that without being able to recognise the individual and connect their data to understand just how we should surprise them, with what and when?”

Read the full article here: http://okt.to/8NhF9B #brands #engagement #consumers
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What matters to all brands is growth and profitability, which can only come from happy customers who have had and who look forward to further happy customer experiences - read the full blog post here: http://okt.to/3nrkib #marketing #database
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How do you find the right data without being interruptive?

"Track the customer's journey" http://okt.to/0Syte5
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