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You're a B2B marketer. You don't have to care about millennials, right? Right?!
This is part 1 of a 2 part series on why b2b marketers need to be paying closer attention to millennials and provides insight on what drives their decisions
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Successful account planning needs to involve both marketing and sales. Here's why.
This blog helps organizations understand the key to successful strategic account planning is to involve both sales and marketing in the process up front.
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Wait, now you have to market within your organization, too? Yep.
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Austin tech marketers: Join us on May 7 to hear from IT pros and marketing experts.
This post contains the top 10 reasons why technology marketers should attend TechTarget's ROI Summit Austin in Austin, TX on May 7, 2015.
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Some of your most effective content may come from (gasp) sales. You don't know until you ask.
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A common theme from last week's ROI Summit: Successful marketing hinges on harnessing the power of data.
This post expands on the power of data and intelligence in marketing and provides key takeaways from TechTarget's ROI Summit in San Francisco.
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Want to play the social game? To start, take a closer look at your audience.
This blog showcases the importance of converting social prospects and leads and why marketers should devote more time to driving social conversion and ROI.
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Considering attending our next ROI Summit? Here's a sneak peek.
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What motivates B2B buyers most? Survival.
This post covers the importance of b2b branding and why branding is not just for big companies, but key for all tech companies who want to make a short list
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Marketing activities generate data, but intelligence turns data into deals.
This infographic describes why today's technology vendors must build an Intelligence-Driven Marketing strategy to drive influence and engagement for sales.
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Or, what LinkedIn doesn't understand about your relationships.
This post covers the number 1 marketing mistake technology marketers will make in 2015 and helps them understand how to look beyond their own data ecosystem
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Your competitors are dropping the content ball. Are you picking it up?
This post shows marketers how to boost content strategy by looking for gaps in competitor content and influence the audience where competitors are not.
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Have them in circles
4,295 people
Francis Lapeyre's profile photo
Elavarasan G's profile photo
Ahmedali Khusro's profile photo
Devesh pradhan's profile photo
Alenka Mladina's profile photo
Chris Rudnick's profile photo
kipyegon ronoh's profile photo
CHU ANH's profile photo
Christopher McAtee's profile photo
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Introduction
TechTarget is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s Activity Intelligence platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we provide technology marketers innovative media that delivers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media. TechTarget is based in Boston and has locations in Atlanta, Beijing, Cincinnati, London, Paris, San Francisco, Singapore, and Sydney.