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Intent marketing success requires good data and good processes. Are you there yet?
This blog addresses the landscape, challenges & solutions in the B2B IT intent data market and lays out 4 building blocks for intent-based marketing success
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Get to know the two new developments changing demand gen.
This blog looks at the new dynamics of integrated demand generation strategies, including the role of intent data and the use of CRM and marketing tools.
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Want to hit your marketing goals? Consider context along with cost.
This blog warns marketers about perils of low cost CPMs associated with programmatic advertising and lays out better ways to target audience through context
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Sales is "having more focused conversations and able to engage more effectively because they know what prospects are researching."
In this Tech Marketer Talks Silver Peak discusses how they are driving demand & brand awareness globally with integrated marketing programs from TechTarget.
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Congratulations to all the winners at our Best of VMworld 2016 Awards! http://bit.ly/2bUb3aF
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Good news, EMEA: Your access to intent data just got a lot better.
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Heard about the recent Microsoft deal with the UK Ministry of Defence? We knew about it well in advance. Here's how.
This blog helps marketers understand the power of purchase intent insight, highlighting a recent deal between Microsoft and UK Ministry of Defence.
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Finding success with ABM means getting back to a simpler marketing stack—but this is easier said than done.
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We've just released what we believe is the first (and only) State of IT Digital Marketing in APAC study. Here's what we learned.
This blog covers the state of APAC digital marketing, outlining key budget areas and challenges marketers face when executing digital marketing strategies.
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Google should be the definitive gut check for any marketer evaluating a media partner.
This post shows marketers the importance of transparency when selecting a media partner and how to find the right media partner organically through Google.
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"It’s unique and unlike anything we’ve had before." - [24]7 Inc. on TechTarget Priority Engine
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ABM is hot - but do you really know how to make it work for you?
Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing today. And while ABM certainly has a number of powerful benefits for marketers, the…
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Where serious technology buyers decide
Introduction
TechTarget is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s Activity Intelligence platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we provide technology marketers innovative media that delivers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media. TechTarget is based in Boston and has locations in Atlanta, Beijing, Cincinnati, London, Paris, San Francisco, Singapore, and Sydney.
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