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Jack Shaw
Works at Breakthrough Business Technologies
Attended Yale
Lives in Atlanta, Georgia
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Jack Shaw

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The first in a series of video posts about Intelligent Systems.
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Jack Shaw

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PROMOTING YOUR #MEETINGS THROUGH #SOCIAL MEDIA

Of course, many meeting planners already use social media to promote their events. Combing social media with #video multiplies the effective reach of your promotions.

Utilizing featured speakers to promote your meetings through "Social Video" is very powerful. Create not just one but several videos which can be posted in succession.

As you can see from the brief video below, it is very similar to the previous video I created in that it promotes the Game Plan B2B eCommerce Forum which I will be keynoting.

However, this video emphasizes the impact of Mobile Computing on B2B eCommerce rather than Big data and Intelligent Decision Management as the first video did. This widens the reach of the message, provides additional appeal to those already aware, and represents another "touch" for potential attendees.

Please contact me if you'd like more information on how best to utilize "Social Video" to promote your meetings.
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Jack Shaw

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Jack Shaw

Speakers & Training  - 
 
Using Your Keynote Speakers to Better Promote Awareness and Attendance at Your Events

Many meeting planners can better use the skills and reputations of their keynote speakers by enlisting them to help promote their #meetings .

See the #video below which I produced to help my client, hybris, promote their upcoming Game Plan B2B #eCommerce Conference in Berlin for which I will be the Keynote Speaker.

In my case, preparing and recording a promotional video such as this is included in my fee although the client pays the actual video production and editing costs - which are still minimal. The results is a very powerful and effective promotional piece -- especially when leveraged properly through Social Media. Check in again soon when I'll describe in more detail how that is done. In the meantime, please feel free to contact me if you have any questions about how best to do this.
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Jack - this is a great idea.  We always encourage event planners to use their keynote speakers to help promote their events.  Having a speaker tape a short invitation video - with a sampling of potential content - is a great way to do this.  And then publish the video across as many social media platforms as possible.
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Have him in circles
90 people
Jodi Hersh's profile photo
Thomas Baley's profile photo
Isabelle Gautier's profile photo
Denis Furtado's profile photo
Joel Deitch's profile photo
Mike Wien's profile photo
nancy lauterbach's profile photo
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Occupation
Professional Speaker, Author, and Business Technology Futurist
Employment
  • Breakthrough Business Technologies
    Professional Speaker, Author, and Business Technology Futurist, present
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Currently
Atlanta, Georgia
Previously
Aurora, Ohio - Chicago - New Haven, CT
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Introduction
For over 20 years Jack Shaw has provided advisory services to leading Technology Solution Providers including IBM, SAP, Oracle and others  as well as providing expert guidance and best practices to Fortune 500 Companies such as General Electric, Coca Cola, Allstate, PacBell and many more.

Jack is a visionary technology and business strategist who has spent his career leading companies in numerous industries and their technology suppliers to better, more efficient ways of conducting and operating their businesses.
Bragging rights
Father of three, Grandfather of two - so far! Founder of two businesses. Author of three books. Speaker in 21 countries - so far!
Education
  • Yale
    Business Administration
  • Kellogg M.B.A.
    Marketng & Finance
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Male