The site is "Bill Bone Bike Law" the case study is linked to from there.
If you let the user download the PDF from the SERPS, they don't visit your site.
Looking at the PDF, the only details about Bill Bone are right at the bottom of the doc. Compare that to the web site where the calls to action are pretty obvious
For all you nerds out there it is time to stay up half the night and see what your doing right and what your doing wrong in local search. Lets get the coffee brewing!
Canada is reduced to a line. Greenland is gone! You'll never think of Russia the same way again. Madagascar was a surprise.
Check out the contrast between Australia and Papua province (and Australians are FREAKED OUT about immigrants overrunning their country!).
Hong Kong and Singapore are bigger than Mongolia and New Zealand. China and India you expect. But check out Greater Delhi, bigger than many countries, and Mexico City!
Some parts are reassuring. South America is pretty much like... South America.
I hope the map gives each country a bit of context around its place, literally, in the world.
The map was created by redditor TeaDranks: http://goo.gl/vyHzLj
The site is called Bill Bone Bike Law ( I don't want to just drop the link)
This is great news and helpful beyond words when trying to troubleshoot a site, especially if you are taking over someone's website that is a mess.
Great guide to understanding all the features in Google's search results today compared to a couple of years ago.
- Inbound AuthorityWeb Strategist, 2012 - present
- New Epic MediaWeb Strategist, 2009 - 2012
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