What social media platforms are you using for your business now?
Are you all over the place or have you honed in on a few that seem to be working for you?
Did you know that a woman wrote The Battle Hymn of the Republic? Or that the hymn Blessed Assurance was written by a woman? What about the poem on the base of the Statue of Liberty which was written by a woman? In this issue, we profile five poets across the span of U.S. history: http://bit.ly/1m5rtgE
#poetrymonth #poetsandrhymers #kalonwomen #magazinesforwomen #womensmagazines
Question - do you use Facebook Ads for your business? If not, here's why you need to be and how the new features can really boost your business online:
Even if you’re sharing a good tip from another website, don’t boost it if it links to someone else. Why pay to send traffic to someone else’s site?
Pick content that’s helpful for your audience. Promoting sales messages from time to time is OK, but primarily choose content that will benefit your audience.
Promote content that gets your fans on your email list. If you’re offering something for free with an opt-in, definitely promote that content so you can transfer as many fans to your email list as possible. This includes giveaways, free webinars, free ebooks and any other type of freebie.
Remember the 20% text rule on photos. If your post has a link in it and the link pulls in a photo that has too much text, you won’t be able to boost or promote it. Use Facebook’s Grid Tool to determine if the image has too much text: https://www.facebook.com/ads/tools/text_overlay
Did the graphic below get boosted or blocked by Facebook?
#socialmediatips #socialmediatipsandtricks #socialmediamarketing
Do you know when you should use boost posts vs. promoted posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones.
I'll post why over the next few days. Are you using either successfully? Share with the group!
I do not want it to be a place where everyone posts about anything and everything or to uses it as a platform to advertise business or social/political beliefs.
Topics should all be social media marketing related. Questions - comments - ideas etc. will be welcomed!
The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy.
Now the main issue is how to get customers talking about your brand. So how do you do this? Here is what we recommend if you want local bloggers/customers talking about your brand:
#brandingtips #brandingstrategy #socialmediatips #socialmediatipsandtricks #socialmediamarketingtips #socialmediamanagement
Have you tried every social media strategy you could think of, yet failed to get the results you wanted? Here is a quick review from some of the best marketers of what you can do to take your brand image to the next level via social media:
#socialmediatips #socialmediatipsandtricks #socialmediamanagement
- The Network ChefsFounder - CEO, present
- Kalon WomenFounder - CEO - Editor in Chief, present
Sandra (Levitin) Morgan is the Founder/CEO/Publisher of Kalön Women (www.kalonwomen.com), an online magazine and blog, – all designed and geared toward supporting her 87,000 (built in a 3 year period solely through social media) subscriber base of women forty plus.
Sandra’s experience and leadership capabilities for the past 30 years led her to be a top salesperson, sales manager and sales trainer for several national and international companies. As a top leader in her field, she moved companies into guiding their training efforts toward the topics of: Developing a Success Blueprint ▪ Creating a Personal Brand ▪ Evaluating “First Impressions” ▪ The Art of Selling ▪ How to Convey Who You Are and What You Do.
In 2002 she became the General Manager of a real estate business, contributing her knowledge and experience to the 5 offices, and 800 Realtors under their brokerage. Although she enjoyed the challenges, there was still something missing.
After making a tough decision, Sandra decided to leave the corporate environment in 2008 and fulfill a 15 year dream of creating a magazine for women forty plus that started with a friend who died from metastatic breast cancer before they could see it through together. Sandra and a few of her friends also began talking about what direction they each wanted their lives to take. Kalön Women was born as a way for us to reach out to other women sharing similar journeys to share our professional and life experiences, enriching one another along the way – all with a touch of humor, which Sandra says is so important because as women, we forget how to laugh and play.
In 2011, Sandra started a sister company called The Network Chefs, a social media marketing, consulting management solutions company in response to the hundreds of emails she received asking her the same question, “How did you do it, and can you teach me?”
Her response to their question, “Through social media, and yes I can!”
Although she began to build a consulting business based on helping people (small business) grow their social media presence, she quickly realized that even with consulting/training, her clients just weren’t able to keep up with it – or – just plain didn’t want to!
The Network Chefs was created to fill that need, and opened its doors in April of 2011! We are rapidly building our customer base and line of social media services to include blogging, eNewsletter creation, websites, wordpress websites, custom Facebook fan pages, custom Twitter page, custom YouTube pages, custom LinkedIn profile, business and group pages.
In recognition and appreciation of Sandra’s commitment to volunteer service, she was awarded The President’s Call to Service Award in 2010 for over 4,000 hours of volunteer service.
- University of Texas–Pan American1974 - 1976
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