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Gale Stafford
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The Happiest States In America
Where does yours fall?


http://buff.ly/1dTRuuw
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When someone schedules time with you on SoHelpful you don't want to just chat, do you? Of course not. You want to crush it - to make this brief moment with them a life-transforming event and the most valuable exchange of their career.  This is a skill - and you can learn how from a pro.

You'll learn  ... 

- How to be present when you are coaching
- How to build rapport
- How to become a better listener
- How to increase self-awareness in others
- How to balance comfort and pressure to help someone learn
- How to guide others without prescribing solutions
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When someone schedules time with you on SoHelpful you don't want to just chat, do you? Of course not. You want to crush it - to make this brief moment with them a life-transforming event and the most valuable exchange of their career.  This is a skill - and you can learn how from a pro.

You'll learn  ... 

- How to be present when you are coaching
- How to build rapport
- How to become a better listener
- How to increase self-awareness in others
- How to balance comfort and pressure to help someone learn
- How to guide others without prescribing solutions
Add a comment...

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Great post from Kevin Dewalt on the way to win at marketing.
In my career I’ve seen two major waves of marketing.  Pre-1995 we had the “Madmen” era of mass consumer marketing.  At the dawn of the Internet “Permission Marketing” -  popularized by Seth Godin -  supplanted mass marketing  

Permission Marketing is just no longer effective - if you don’t believe me, look at your email inbox.  The only way to get customers attention is by PROVING you help them solve problems.

The best modern example?  +Gary Vaynerchuk 
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I’ve Seen The Future Of Health Tech And It’s Going To Improve Your Life In 2014

I just returned from the most exciting Consumer Electronics Show I’ve ever covered. Thanks to extraordinary demand for gadgets that make us healthier, stronger, and smarter, the technology industry is putting some serious brain power behind the next generation of wearable health devices. Over the next year, a torrent of new devices is hitting the market to provide automated elite coaching, a pocket-sized clinical lab, and your own personal assistant.
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Historic Altgeld Hall (University of Illinois Urbana-Champaign) with a touch of frost this morning.
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Kevin has a homework assignment in Helpful Marketing #9. "If you have a blog, take a look back at your most and least popular posts as I have done. If not, think back to the most memorable and useful content you’ve read online recently. Do you see a similar pattern?"

The most popular posts I've written are the practical posts. One is "How do you change organizational culture? Start with a good model" and the most popular one of all is "Managing your life with the cloud: Evernote, Trello, Dropbox, Google Apps, and Hojoki." Google sends me a lot of traffic on this post every day, from around the world.

It all supports Kevin's point: people like content and products that solve a pressing problem.

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Sweet coffee mug - at a cafe in Urbana, IL
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A few big icicles over our back deck.  BRRR.....
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