Franchises vs. Independent Businesses
The average success rate for franchise is far greater than for independent businesses. Although statistics prove this is true, few people understand why. Simply put, it is because franchises (and company-managed outlets) have a clear advantage in all of the success factors listed in our July 9th post.
In order to do those five things well, franchisors provide franchisees:
1. Marketing programs that build brand image and attract customers on an ongoing basis,
2. A proven operating system that retains customers and builds repeat business,
3. Ongoing support to help them in all aspects of their business,
4. Development opportunities to nurture existing markets and build new ones.
If you’re considering going into business, can your risk failing? A good franchise system will provide you all the tools to succeed, you only have to implement them.
Build your future on a solid foundation with PERMA-DRY®, visit www.permadryfranchise.com
to learn more.
Portions of the content above is courtesy of Management 2000. www.mgmt2000.com