Here are 10 tips to help position your Pinterest images on the search engines.
- Be sure to upload your own images at least some of the time. Re-pinning other people's images is a good idea but will not have as much value as contributing your own images.
- Make sure the file name of your image contains your targeted key phrase. "Feb2012_20120204_0015.jpg" is not going to rank as well as "chocolate-tort.jpg."
- Pin from a variety of different sources as opposed to one specific site. Variety of images will make your overall Pinterest account more compelling. Without a doubt, re-pinning, liking, and commenting is going to play a role in where your images appear.
- After you upload an image, you can edit your pin to change your description and add a link.
- Pinterest descriptions can be 500 characters. Use them all. Your description should be a keyword-rich explanation or commentary on the image you posted. You can edit the descriptions of anything you have pinned or re-pinned.
- Play around on Pinterest to see what catches your eye and what compels you to engage with an image. Make a mental note of these kinds of images so that you can upload similar types of content.
- Don't forget that this is social media. It is not your advertising platform. Comment, like, and re-pin other people's images. As with any social media platform, people with more followers will have more power. It's very likely that in the near future, part of a search algorithm will include how engaging your Pinterest profile is.
- Create a variety of different boards and make sure the names of the boards are keyword-rich. "Places I love" is not going to serve you as well as "Florida beaches."
- Add the "Follow" button and the "Pin It" button for websites. The key to social media is to give people what they want. Right now people want Pinterest, so give it to them. Like any social media property, things come and go. I don't recommend waiting to see what is going to stick around before you decide to promote it or engage with it. You will never make any moves with that approach. If Pinterest fades away, then simply remove the links later on.
- Don't be "that guy." I see it already. People are posting nothing but infographics and superficial images that assuredly will never offend anyone. These are the worst kinds of profiles. Just be yourself. Like what you like. And be kind to other people.
Bonus tip: URLs that you add to images when you edit your pin are "nofollow." So these links should not be given any weight according to standard nofollow rules. However, you can put URLs in your descriptions. Those currently are followed, meaning that Google should follow these and give the URL weight.