VAST coverage achieved for IAB's report on digital advertising spend - Financial Times, Guardian, Telegraph, Independent, Reuters, City AM, Daily Mail, Press Association, Metro, Marketing Week, Marketing, Warc, MediaTel, Econsultancy, The IDM, Mobile Marketing, Mobile Marketing & Technology, Mobile Marketer, TelecomPaper, International Business Times, Yahoo! News and many more!!!!

The key to achieving coverage beyond the trade press was coming up with insights and an infographic to showcase how advertising spend related to consumer behaviour.
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