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Pedro Custodio
1,081 followers -
Product and Service Experience Strategist
Product and Service Experience Strategist

1,081 followers
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Presentation on Experience Strategy from my presentation at NEXT Service Design 2012 in Berlin, last monday. My idea was to push a bit the fact that we've been discussing this for quite sometime, but many companies are still lagging behind and in a times of economical crises, experience might just be the differentiation factor that many of them need. 

The purpose was to promote the discussion around the need for an experience strategy, so any ideas, opinions, references and disagreements are most welcome too.

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