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Google announces new cross-device targeting, in-store attribution and TV measurement.

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Say "Hello" to Google Allo. Google just stepped up to the plate by introducing new digital assistant.

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@Nielsen again validates radio reaches more African-Americans and Hispanics on a weekly basis than any other medium

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The Coalition for Better Ads has launched to improve online advertising by monitoring quality iab 4A's

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It's a must for marketers to help brands create human connection with consumers

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Hope everyone is having a great Labor Day weekend! How do you celebrate?
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Is your company looking into branded audio content? It's a great opportunity for consumer engagement!

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Gawker Media auction is heating up with a new bid from Univision, challenging the initial “stalking horse” bid submitted by Ziff Davis when the auction was first announced in June of this year, according to Forbes, which first reported the news. http://buff.ly/2bfgKjh

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It's all about video lately, so no surprise Pinterest is expected to unveiled Promoted Video, the new product invites brands to share their ideas in video form — then gives their offerings prominent placement in users' mobile feeds.

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The IAB updates their Attribution Primer, giving more attention and clarity to the complexities of finding out what impact dollars spent had on the bottom-line. Unsurprisingly, single-touch attribution is not mentioned favorably, but read the Primer for new and well-defined alternative methods.
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