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Merrisa
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Freelance writer, editor and marketer for hire. Accredited Business Communicator with nearly 20 years' experience in marketing and corporate communications.
Freelance writer, editor and marketer for hire. Accredited Business Communicator with nearly 20 years' experience in marketing and corporate communications.

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I LOVE getting creative with how to repurpose content, and this article shares some great ideas on that as part of your content promotion process:

https://www.socialmediatoday.com/news/5-content-promotion-techniques-and-tools-to-help/520964/

Merrisa Milliner is a freelance writer, editor and marketer in Houston who helps businesses engage with their audiences via strategic content, marketing and social media strategies. Learn more at https://www.whenwordswork.com.
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I have yet to find that golden content curation tool that's a go-to for me. Some new ideas to check out:

https://www.socialmediatoday.com/news/12-overlooked-but-powerful-content-curation-tools/511168/

Merrisa Milliner is a freelance writer, editor and marketer in Houston who helps businesses engage with their audiences via strategic content, marketing and social media strategies. Learn more at https://www.whenwordswork.com.
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How to Write the Perfect Instagram Caption

Instagram may be all about compelling images, but that doesn't mean you don't need a caption. Some takeaways:

- Tell a story that's relatable to your audience.

- Tell your story, but get to the point ... while there's no secret character count for the perfect caption, remember that only the first 125 show before it's truncated, so make sure those first 125 are compelling enough to encourage followers to click "more."

- Break up longer posts with breaks, emojis and formatting.

- Consider engaging your audience with a question, and don't forget a call to action at the end.

- Don't forget the hashtags, putting most of them at the bottom, although you can use them sparingly within the caption (I like to use about seven and up to 10 in my posts). Consider hashtags used by your competitors, free research tools or simply plugging hashtags in to Instagram and seeing how they rank.

- Tag other accounts as appropriate.

https://adespresso.com/blog/perfect-instagram-caption-for-business/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2006-16-2018&utm_term=Social%20Media%20Today%20Weekender

Merrisa Milliner, ABC, is a freelance marketing consulting in Houston, Texas, who specializes in social media for B2B and B2C brands. Visit www.whenwordswork.com.

#socialmedia #socialmediamanagement #socialmediamarketing #instagram #marketingconsultant #houston #texas
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This was a really interesting and challenging topic I recently covered for the blog over at The Writers for Hire. Not a lot of information out there on content as part of a knowledge transfer strategy within your business.

https://www.thewritersforhire.com/using-content-retain-knowledge-within-business/

Merrisa Milliner is a freelance writer, editor and marketer in Houston who helps businesses engage with their audiences via strategic content, marketing and social media strategies. Learn more at https://www.whenwordswork.com.

#content #contentmarketing #freelancewriter #marketingconsultant #houston #texas
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