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Dee Caffari's Tips on Sailing Sponsorship

Key message from Dee Caffari:

When presenting to a potential sponsor "You need to have an understanding of what a brand or company is hoping to achieve through sponsorship".

If not, the potential sponsor will not relate to you or understand the significance of your sponsorship proposal. Understand what the company does and needs. Adapt your proposal to highlight the points which directly relate to the potential sponsor's culture and needs.

Do this and there is a good possibility you will get to the next stage and jointly work on the final details and have a new sponsor onboard.

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