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Dennis Huang
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投放多屏廣告成趨勢,視頻優化成廣告主新需求

多屏廣告成趨勢,視頻優化成廣告主新需求
年底將至,又到廣告主制定明年廣告策略規劃之時。面對2013年不確定的經濟環境,在網路廣告市場高速增長,各種平台與多屏融合的媒體傳播環境日趨複雜的背景下,廣告主如何合理分配跨媒體廣告預算,提升投資回報率?
媒介環境已經進入一個真正的多屏時代,傳統電視、網絡視頻、移動視頻、電視牆構成了大視頻時代的主流媒介。
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Have him in circles
20 people
Roger Tseng's profile photo
Ryan Huang's profile photo
Amanda Chen's profile photo
楊忠青's profile photo
Daphne Ho's profile photo
Hugh Chen's profile photo
Zoe Chang's profile photo
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