Profile cover photo
Profile photo
Marco Marini
27 followers -
MAKE YOUR EMAIL SMARTER
MAKE YOUR EMAIL SMARTER

27 followers
About
Posts

Post has attachment
In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in…

Post has attachment
On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send”…

Post has attachment
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to…

Post has attachment
The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really…

Post has attachment
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get…

Post has attachment
Looking for the best ESP for your organization? Download the newly updated 2017 ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens…

Post has attachment
Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some…

Post has attachment
This insanely crazy presidential election is just about over, on November 8, and thank goodness. It has been a sad time in American politics, and for some, signals the demise of democracy, for reasons beyond the scope of this blog. But it got me thinking:…

Post has attachment
Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually…

Post has attachment
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, forget birthdays…and not because we’re bad people! We’re only human and sometimes we get impatient, careless or absentminded. We overlook or even ignore…
Wait while more posts are being loaded