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Patrice Turner
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Copywriter

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4 Simple Ways Your Blog Can Generate Cash
If you’re an entrepreneur, small business owner, or startup, you should have a blog. Period.

If you have a blog it should make you money. Period.

Now that we’ve established those ground rules. Let’s take a look at four easy ways you can use your blog to generate income.

Share the genius content that’s already in your head (you’re using it to run your business), lead magnet, or info-product. Using your blog to share short bursts of your information and resources will sway your blog readers to head on over to your purchase URL and buy. Offer a discount for your readers and PLEASE include a purchase link. You’ll be surprised at how many bloggers don’t do that.
Have you ever heard the following expression: It’s a poor dog that won’t wag its own tail? Use your blog to showcase your business expertise skills. No one can hire you to do anything if they don’t know about you and what you do.
Start a relationship with non-competing companies your target market buys from. Include their links in your blog and every time someone clicks their link, you get paid. Cha Ching!
Attend blogging conferences and conferences related to your target market. You’ll find all the clients you need together in one place. Just keep in mind that the money isn’t in the conference, itself. It’s in the follow-up.
If you need help keeping up with your blog posts, I offer custom blog writing services. If you prefer to write your own blog posts, but need help coming up with blog topics to write about, I offer custom blog calendars as well. They’re customized specifically for you and your business.

Blogging can be a cool way to stay home and work your own hours, using skills you already possess. Create a blog that gets attention and then use that attention to earn the cash you need to live the life you want.

Happy Blogging!!
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7 Reasons Your Small Business Must Have A Consistent Blog
For small entrepreneurs and small business owners, regular, consistent blog is one of the smartest, least expensive marketing tools at your disposal. Content marketing is here to stay and blogging is a smart way to create and curate resources and tips your ideal reader will love. Still not convinced? Keep reading for seven profitable reasons your small business should be blogging.

Blogging lets you build trust with your target market and ideal client. Share enough resources and valuable how-to tips and strategies and you’ll quickly become their go-to expert.
Blogging on a consistent basis can do wonders for your SEO ranking. It’s an opportunity to publish SEO-rich content on a regular basis.
Blogging keeps people coming back to your website. While they’re there, engage with them, encourage them to comment, and point them in the direction of your purchase URLs.
Blogging can help hone your focus. Blog research does double duty by forcing you to research your industry and genre as well. That helps you maintain your focus and keep up with the trends in your industry.
Blogging gives your customers and clients a behind-the-scenes look at what’s going on in your business. People love those sneak peeks and they appreciate feeling in the know.
Blogging positions you as an expert and increases your credibility. The more content you share, the more your expertise shows.
Blogging helps familiarize your company with your ideal reader and is a great way to boost follows and likes on your other social media platforms.
Don’t ignore the power of a blog to help drive customers and clients your way. The key to a good blog is consistency, appropriate keyword usage, and good, quality content. Start with attention-grabbing content, then send it out on a regular basis. You set the tempo for your blog, just make sure it’s one you can keep up with. Start (or continue) blogging today. Your business will thank you.

Happy Blogging!!
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3 Ways Bloggers Can Use Canva
Canva is one of those free online resources that seems like an unbelievable gift for bloggers and small business owners. It’s an online graphic design suite that lets you create logos, social media images, memes – just about anything visual you need. It’s especially useful for writers. Here’s why:

Individual Blog Illustrations
Canva is a great way to create a colorful, attention-grabbing image for your blog posts. You’ll love the free tools and images you can stack and overlap to make cool, compelling blog art.
Social Media Profile Images
One of the smartest ways to use social media to gain readership is to create a cohesiveness across all your social media channels. The key to doing this in Canva is to create a look you love and then click that Magic Resize button. It’s a paid feature, but it will save you a ton of time by transforming your chosen brand image to every conceivable size you need.
Promo Materials and Sales Aids
This is particularly useful for bloggers who turn their blog collections into books. Print and Kindle published authors can create flyers, bookmarks, promo pieces, business cards, and other sales tools to help grow awareness of their blog and brand.
Give Canva a try. The free version can handle many of your needs and the paid version is worth every penny. See what you can create, then come back and tell us how you’ve used it. You might inspire a fellow blogger.

Happy Blogging!!

Disclaimer: I don’t work for Canva, nor am I an affiliate. I just think they rock!

Another Disclaimer: I don’t work for Catherine Borzym, founder of Kiwi Avenue, either, but she’s the best-of-the-best at getting Canva to work its magic. If you need a little help, give her nudge.
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5 Easy Ways To Find Your Ideal Reader Online
Simply put, your ideal reader is to you what a target market is to a business owner. They are the specific group of people for whom you provide a solution to a problem. Try these five methods of finding those folks and drawing them to your blog.

Find Out What Blogs Your Readers Are Visiting
Find your target reader on blogs specific to your genre or industry. These are the places you should be engaging online via guest blogging and spending your advertising dollars. How do you find out? Just ask.
Write A Review or Guest Blog For A Blog Similar To Yours
Find a leading blog in your genre – preferably one written by a well-known author – and write an honest review about its contents. Choose a blog you enjoyed and learned a lot from so your review will be favorable. Then look (or ask) for the opportunity to guest blog.
Market Your Blog On Your Website
Your business card is your first personal point of contact. Your website is your first impersonal one. Available 24/7, your website should be written in an engaging way that draws readers to return again and again. Your website or blog is an omnipresent marketing tool. Design it wisely. Use it strategically. Monetize it quickly.
Make Sure Your Social Media Profiles Are Cohesive
Is your main profile picture the same across all your social networks? Is your logo or avatar the same on all your profiles? They don’t all have to be exact replicas of each other. Wouldn’t that be boring? Making sure the images, content, and tone of your social media are cohesive with your blog, though, makes it easier for your readers and fans to familiarize themselves with you.
Search For Tweets In Your Genre
Use the hashtag feature to follow and track relevant tweets. Not only will you gain followers and be able to follow influential users, you’ll also be in the loop of important, concise announcements, news, and trends.
Every blogger has to market their blog. While doing so can seem overwhelming, the best marketer for your blog really is you. No one knows the passion, creativity and hard work that goes into creating your blog better than you. You know for whom you write your blog, who needs it, and why. Now you need to find those people and make them aware that your blog exists.

Happy Blogging!!

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POSTED ON08/16/2017EDIT "HOW TO CREATE A FREE GIVE AWAY TO DRAW READERS TO YOUR BLOG"
How To Create A Free Give Away To Draw Readers To Your Blog
A downloadable whitepaper or special report is usually the easiest and least expensive shareable resource you can create. Readers love getting things for free. They especially love it if what they are given at no cost has a high value. Here are four easy steps to creating a freebie giveaway.

Have a topic people need and want. Check out what’s happening in your industry or genre. What’s trending? Offer helpful info or content that your readers are craving. You might consider a checklist, guide, or infographic.
Don’t get too technical – make sure your resource is fun, informative and descriptive with a professional air. If your blog is quirky, make sure your giveaway is, too. If your blog is decidedly prim and proper, make your giveaway a match.
Have your resource proofread and edited before you make it available to the public. You do not want to send out a professional whitepaper rife with errors. Not only will it limit sign ups, it will also tarnish your blog’s reputation.
Finally, make sure the very last page of your whitepaper offers every possible way to contact you – all your social media outlets, a list of services you provide, additional book ordering info and a compelling special offer.
There you have it! Use these steps to create a giveaway that can drive subscriptions to your blog and help build your email list.

Happy Blogging!!
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5 Easy Ways To Find Your Ideal Reader Online
Simply put, your ideal reader is to you what a target market is to a business owner. They are the specific group of people for whom you provide a solution to a problem. Try these five methods of finding those folks and drawing them to your blog.

Find Out What Blogs Your Readers Are Visiting
Find your target reader on blogs specific to your genre or industry. These are the places you should be engaging online via guest blogging and spending your advertising dollars. How do you find out? Just ask.
Write A Review or Guest Blog For A Blog Similar To Yours
Find a leading blog in your genre – preferably one written by a well-known author – and write an honest review about its contents. Choose a blog you enjoyed and learned a lot from so your review will be favorable. Then look (or ask) for the opportunity to guest blog.
Market Your Blog On Your Website
Your business card is your first personal point of contact. Your website is your first impersonal one. Available 24/7, your website should be written in an engaging way that draws readers to return again and again. Your website or blog is an omnipresent marketing tool. Design it wisely. Use it strategically. Monetize it quickly.
Make Sure Your Social Media Profiles Are Cohesive
Is your main profile picture the same across all your social networks? Is your logo or avatar the same on all your profiles? They don’t all have to be exact replicas of each other. Wouldn’t that be boring? Making sure the images, content, and tone of your social media are cohesive with your blog, though, makes it easier for your readers and fans to familiarize themselves with you.
Search For Tweets In Your Genre
Use the hashtag feature to follow and track relevant tweets. Not only will you gain followers and be able to follow influential users, you’ll also be in the loop of important, concise announcements, news, and trends.
Every blogger has to market their blog. While doing so can seem overwhelming, the best marketer for your blog really is you. No one knows the passion, creativity and hard work that goes into creating your blog better than you. You know for whom you write your blog, who needs it, and why. Now you need to find those people and make them aware that your blog exists.

Happy Blogging!!
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