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Steve Jobs: “It isn’t the consumers’ job to know what they want.”
From a New York Times article from a few months ago...
"Shortly before the iPad tablet went on sale last year, Steven P. Jobs showed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product.

“None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”
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